Mortein launches its first global premium innovation- ‘Mortein SMART’ with Neha Dhupia
- In the age of smart devices, Mosquito Protection
gets Mortein SMART- is 100% Automatic and provides 100% protection* from
disease causing mosquitoes
Mumbai|February12, 2020: Mortein,
amongst the world’s leading pest control brands today announced the launch of their latest innovation ‘Mortein SMART’.
The new plug-in machine comprising of a ‘Smart’ chip is 100% automatic and
promises 100% continuous protection. Launched by leading actor and entrepreneur
Neha Dhupia who is also a young working mom, the product is targeted at busy
mums like her who are seeking uncompromising protection for their families.
In India, 3 out of 4
households do not use a repellent machine during the day^ leaving their
families vulnerable to day biting dengue causing mosquitoes like Aedes Aegypti.
In addition, independent consumer research conducted by Mortein indicated that
73% women may forget to change modes between high and low modes.New Mortein
‘SMART’ is the latest technological innovation designed byglobal research labs that
is 100% automatic with a pre-programmed chip which auto pulsates giving you 100%
continuousprotection from mosquitoes through the day.
Through this launch, RB India
aims to bring in sophisticatedtech-driven solutions that will strengthen its
foothold in the Rs. 2200 Cr liquid vaporiser segment in India.Thisautomatic technology
resonated well with consumers who tested the product, wherein 9 out of 10
consumers showed inclination to switch from their current device post trial.
Commenting on the launch, Sukhleen Aneja, CMO &Marketing Director, RB Hygiene Home South
Asia said, “Mortein is one of our Global power brands. We are
happy to bring to India our most innovative tech first SMART solution that can
automate protection and protect families against mosquitoes that can cause life
threatening diseases like dengue and Malaria 24/7. It is Mortein’s global 1st initiative
designed keeping Indian consumers in mind and combining the very best of global
technology with a SMART chip that automatically oscillates between high and low
mode.”
At the
product launch, Actor & Entrepreneur
Neha Dhupia said, “Like all mothers, I am excessively protective about
my child. It is a constant struggle for me to keep my home protected. Like many
other smart solutions, we have adopted in our lives, I am happy to plug and
forget with Mortein SMART as its 100% automatic technology keeps my home
protected.This product is indeed a smart choice for moms who lead busy lives and
might forget to switch modes or switch on their machines on time.”
Dr. Skand Saksena, Director R&D, RB
Hygiene Home, South Asia highlighted,
“Our mosquito threat is evolving and so should our technology. With Mortein
SMART, we provide a pre-programmed superior chip solution that tends to mirror
mosquito activity cycle. The smart chip technology makes it 100% automatic and
provides 100% protection against dengue and malaria while being efficient on
the refill being used.”
Globally, Mortein has been
at the forefront of introducing innovative and effective solutions to consumers
seeking protection against pest-borne diseases, for over a century. The New
Mortein SMART switches modes automatically, reflected through performance
beacon, wherein the red light stands for ‘Power’ mode and the blue light
represents ‘Normal’ mode. Mortein SMART will be available with the machine and a 45ML refill
in 1 pack for Rs. 149 and is currently available across E-commerce platforms, traditional
trade and modern trade stores across the country.
*Based on 100% landing/biting inhibition against
dengue/malaria causing mosquitoes after 35 minutes of product exposure under
standard test conditions
About Reckitt Benckiser:
RB* is the global
leading consumer health and hygiene company. Driven by a purpose to build
healthier lives and happier homes, RB has operations in over 60 countries. From
the foundations of wellness and infant nutrition, to the fundamentals of a
hygienic home, its global brands help people live healthier & happier
lives. RB has world leading Powerbrands which include household names such as
Dettol, Harpic, Lizol, Woolite, Mortein, Vanish, Air Wick, Veet, Durex,
Strepsils, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl,
Clearasil, Finish, Calgon. RB’s unique culture is at the heart of its success.
Its drive to achieve, passion to outperform and commitment to quality and
scientific excellence are manifested in the work of over 40,000 RB employees
worldwide. For more information visit https://www.rb.com/
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