Malaysia’s Penang Convention & Exhibition Bureau Leads Delegation of 15 to India, Launching New Incentives and Support for the India Market
- The Penang Convention & Exhibition Bureau (PCEB) launched its annual roadshow to India as part of the Penang Roadshow to India 2020
Chennai, India — The Penang delegation will continue on to Kochi
on 20 Jan with the objective of promoting Penang as the preferred destination
for corporate and association meetings, conferences, and incentives, and
leisure travel. Penang is world-class travel destination, one that
is famed for its unique offerings of a modern international island city, a
UNESCO World Heritage Site, lush rainforests, beautiful hill station, shopping
galore and fabulous food. Additionally, this Northern Malaysian state is one of
the world’s top travel destinations. Capitalising on Penang’s rising popularity
in India, the Penang Roadshow to India will host, in each of the four cities it
is visiting, a B2B engagement session with participating Business Events and
leisure travel buyers from India as well as a media session with the local
Indian and Business Events media.
Led by The Hon. Mr Yeoh Soon Hin, Penang State
Minister for Tourism, Arts, Culture and Heritage, and Mr. Ashwin
Gunasekeran, Chief Executive Officer of PCEB, the roadshow is supported by
a Penang delegation of 12 partners, including hotels, destination
management companies, attractions, professional conference organisers and event
experts. Also accompanying the Penang delegation is The Hon. Mr.
SateesMuniandy, Penang State Assemblyman for BaganDalam. Also joining the
roadshow as the Official Media Partner is TIN Media, Malaysia's home grown
B2B Travel Industry Media, and PCEB’s strategic airline partner, Malaysia
Airlines.
PCEB is also launching the Penang Specialist
Programme designed for the Indian market. The Programme will equip select
outbound travel, MICE, wedding and filming agencies with first-hand knowledge
of Penang through a full day workshop conducted in each city concurrently with
the B2B engagement session. Among the incentives that the Penang Specialists
can qualify for are special incentive for group sales of 100 pax and above,
famil opportunities to Penang, opportunities to attend PCEB’s training and
networking programme in Penang and India, and much more. The certification of
the Penang Specialist Programme is valid for three years upon which qualifying
members will be invited for recertification. The workshop is conducted by Ms.
Katharine Chua, the Managing Director of Penang’s Tropical Spice Garden.
“The number of Indian travellers to Penang has
also increased in recent years. The Penang Immigration Department reported that
for the period between Jan to Dec 2019, 61,847 Indian travellers visited via
the Penang International Airport and Penang Swettenham Port (cruise liners)
compared to 43,537 in the same period in 2018. This is a 42% increase, making
it one of the healthiest growths we have experienced,” said Mr Ashwin
Gunasekeran, Chief Executive Officer of PCEB. “India is one of the top five markets for
Business Events in Penang, and over the past years, we have received
encouraging interest from event planners and conference organisers. In 2019, 4%
of Business Events of Asia Pacific origin was from India, contributing
RM268.6million in estimated economic impact,” he added.
Penang Roadshow to India 2020 Partners:
- Ace Conference & Events
- Asian Overland Tours & Services
- Apollo Holidays Malaysia
- Goche Corporation
- Hotel Equatorial Penang
- Malaysia Airlines
- Malaysia International Trade & Exhibition Centre (MITEC)
- Mercure Penang Beach
- Setia Spice Convention Centre
- Shangri-La’s Rasa Sayang Resort & Spa and Golden Sands Resort
- The Habitat Penang Hill
- The Wedding Company.Asia
- Tropical Spice Garden
- TIN.Media
About Penang Convention & Exhibition Bureau
(PCEB): Penang Convention & Exhibition Bureau (PCEB) is a
state bureau established to develop the Business Events and meetings,
incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to
position Penang as the preferred location for Business Events activities in the
region. With its rich UNESCO heritage, thriving multicultural society,
state-of-the-art facilities and vibrant natural attractions, Penang offers a
truly eclectic tropical experience.
In line with its mission to incubate the growth of
Business Events in Penang, PCEB serves as Penang's focal point for the
coordination of all Business Events activities, providing expert assistance to
organisations and Business Events planners at every step of the planning.
PCEB's team of industry experts work hand-in-hand with professional service
providers and world-class hotels, convention centres and unique venues to
ensure the smoothness and success of each event organized. PCEB's goal is to
enhance our Business Events clients' experience and at the same time to expand
the beneficial economic impact of local MICE businesses.
For more information, kindly contact:
Yasmin Bathamanathan
Manager, Marketing & Communications
Email: yasmin@pceb.my
Tel: +604 261 6161
Web: www.pceb.my
Facebook: @PCEB.my
Twitter @PCEB_MY
Instagram @penang.unfiltered
On Twitter:
https://twitter.com/chennaipresnews/status/1218119482670927874?s=20
☀☀☀
