Lexus’ emphatic next chapter in India: Series of advancements delivering on its local promise
New Delhi, 31st January
2020 - Luxury
car manufacturer Lexus, today reaffirmed its commitment to India by announcing
local production under the parts and components category, an enhanced product
portfolio and the expansion of its guest experience centre network. Since its
debut in India in March 2017, Lexus has redefined luxury in the world’s
fastest-growing major economy and has consistently delivered exceptional design
and quality to the discerning Indian guest.
This
announcement strengthens the brand’s presence in the Indian market
significantly. The first model to be produced in India will be the popular
world-class ES 300h, which features uncompromising performance and state-of-the
art technology safety measures wrapped in Lexus’ signature refinement.
Production commenced in January 2020 with the first locally produced model set
to be available in India from February 2020.
“This new chapter is significant for Lexus and
for our presence in India. Today’s announcement represents our strong
commitment to not just delivering an exceptional product and experience for our
guests here, but sustainably enhancing our business for greater contribution to
the economy and industry in India. It also clearly shows our strong trust in
the skills and craftsmanship of the Indian workforce for producing quality
products,” said Masakazu Yoshimura, Chairman of Lexus India.
The brand
also extends its commitment to delivering exceptional vehicles for Indian
guests by launching three new models – the flagship LC 500h coupe, the ES 300h
Exquisite and the NX 300h Exquisite. The LC500h coupe is not only a
breakthrough in hybrid electric vehicle performance, but it also showcases a
seamless union of a spectacular design and craftsmanship. The brand is further
expanding its portfolio by launching ES 300h Exquisite and NX 300h Exquisite,
new variants of the existing ES and NX vehicles along with the LC 500h.
PB
Venugopal, President of Lexus India, said, “We are taking the next big step on
our Indian journey. This reflects our belief in skills in automotive manufacturing
locally. Furthermore, the introduction of the LC 500h, NX 300h Exquisite and ES
300h Exquisite showcase our dedication to bringing an amazing range of cars to
our guests in India, who have demonstrated a clear preference for the level of
design and engineering only Lexus can deliver. Each new model reflects the
unparalleled quality and craftsmanship that Lexus is known for.”
Rounding
out the stable of developments, Lexus India also announced the launch of four
new Guest Experience Centres in Chandigarh, Chennai, Kochi and Hyderabad
extending the Lexus luxury experience to guests across more cities. The new
Guest Experience Centres complement the existing ones in Delhi, Mumbai and
Bangalore. The expansion of the Guest Experience Centre network and the new
models debuting in India bring the Lexus brand to guests through exceptional
engineering and experiences.
All the new
models- ES 300h, NX 300h and LC 500h are BS VI compliant.
|
Model
|
Price (INR)
|
Model
|
Price (INR)
|
Model
|
Price (INR)
|
|
LC 500h
|
1,96,00,000
|
-
|
-
|
-
|
-
|
|
ES 300h
Luxury
|
56,95,000
|
ES 300h
Exquisite
|
51,90,000
|
-
|
-
|
|
NX 300h F
Sport
|
60,60,000
|
NX 300h
Luxury
|
59,90,000
|
NX 300h
Exquisite
|
54,90,000
|
ABOUT LEXUS: Lexus began its journey in 1989 and has, since
then, expanded its line-up to meet the needs of luxury consumers around the
world. It is now going beyond its reputation for high quality vehicles with the
integration of innovative technology, emotional exterior and interior designs,
and engaging driving dynamics and performance. Lexus is the luxury hybrid
leader, having sold over a million hybrid vehicles globally. Lexus vehicles are
sold through a network of dealers who are committed to delivering exemplary guest
experiences.
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