Mercedes-Benz India continues to lead the Indian luxury car market and stays upbeat; inaugurates one of the largest integrated luxury car dealerships in Chennai

• The only luxury car brand to achieve 10,000 units for the fifth year in a row
• Mercedes-Benz Sundaram Motors is now one of the largest 3S luxury car dealerships in Tamil Nadu
• Spread across a massive area of approximately 72,000 sq. ft | 136 professionally trained staff | 6 car display and 63 service bays | Dealership set up in a span of 5 months | Can service up to 15000 cars per annum
• The state-of-the-art3S facility is located in the auto hub of Chennai with easy access to the city and adjoining areas
• Sundaram Motors has aesthetically designed interiors that exude modern luxury
• One-stop shop offering new cars, F&I, Trade-in, MB certified cars, accessories and boutiques, premiere express bay,periodic maintenance, general repairs, diagnosis jobs, MB car care, apart from body and paint jobs
• State-of-the-art dealership is equipped with digital elements to ensure utmost convenience to customers
• Digital Service Drive (DSD)for online appointments
• Interactive digital touch-table and video walls for digital enthusiasts
• Sundaram Motors has been associated with Mercedes-Benz for over 18 years, through its 9 outlets across South India
• Mercedes-Benz has the strongest network presence among luxury car makers with 95 outlets across 47 cities

Chennai, October 18, 2019: India’s largest luxury carmaker Mercedes-Benz today inaugurated one of Chennai’s largest luxury car dealerships, Sundaram Motors. Mercedes-Benz India Managing Director and CEO Martin Schwenk and Sundaram Motors Executive Director Sharath Vijayaraghavan inaugurated the facility that reaffirmsMercedes-Benz’s commitment to reach out to customers and grow the luxury car segment in key metros. The state-of-the-art luxury dealership is spread across a massive area of 72,000 sq. ft with a 6-car display and 63service bays that can service upto 15000 cars a year and underlines Mercedes-Benz’s bullish approach for the Indian market. Situated in the city’s auto-hub, the 3S facility (sales, service and spares)will serve as one-stopshop for all sales and customer service requirements in Chennai and adjoining areas.

(L to R)  Martin Schwenk – MD & CEO – Mercedes-Benz India and Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said,“Mercedes-Benz is bullish on India and as market leaders our endeavour continues toward growing the market, create new customer base and keep our customers excited with the brand. Mercedes-Benz has a very strong presence in Chennai and the appointment of Sundaram Motors is further going to strengthen our market presence. Chennai remains one of our key markets as it continues to spearhead the sales contribution. We are confident of continuing our customer centric approach, offering the discerning customers with the best of products, service and an unparalleled ownership experience.”

The showroom represents a fascinating experience for the customer from the point of entry to the delivery bay. This customer experience continues with specific focus on the functionality of every element that finds place in the showroom. The customer lounge for instance has warm wooden tones and a ‘baffle ceiling’, which exudes of modern luxury experience. The ‘Cafe - Mercedes’ is created with a wavy white ceiling, seamlessly curvy counters and steel accents that accentuates luxury experience. The integration of retail space with accessories and boutiques is aimed at appealing all age groups. The philosophy of ‘Luxury with a local connect’is instilled into the brand experience elements with portraits of the traditional temples that depicts the culture of Tamil Nadu. The journey of a ‘Will to Victory’ is accomplished through a thoughtful design process in the entire showroom.

“Mercedes-Benz is glad to maintain the market leadership in the luxury car segment despite facing strong macro-economic headwinds from the earlier quarters.On the back of a strong September performance, we see clear signs of recovery and are the only luxury car brand to have already crossed the 10,000 units sales milestone in the first week of October. With a strong product offensive line-up for the next quarter, we are confident of maintaining this growth momentum by leveraging the upbeat customer sentiment”, Mr. Schwenk added.

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, "We are delighted to partner Mercedes-Benz and increase our automotive footprint in yet another promising market-Chennai. As long-standing partners of Mercedes-Benz, we are delighted with the possibilities of this market and the neighboring towns. At Sundaram Motors it has been our objective to offer a superlative brand and an unparalleled vehicle ownership experience to the customers. We are dedicated towards our customers and the inauguration of one of Chennai’s largest integrated 3S luxury dealership is a strong reiteration of our commitment to them and to Mercedes-Benz.” 

The front façade of Mercedes-Benz Sundaram Motors dealership in Chennai

Highlights of the Mercedes-Benz Sundaram Motors dealership:

• Sundaram Motors is the largest luxury 3S by Mercedes-Benz in Chennai and was set up in a quick span of 5 months
• The state-of-the-art outlet is located in the auto hub of Chennai with easy access to the city and adjoining areas
• The facility spanning approximately72,000 sq. ft area, has136 professionally trained staff,6 car display and 63 service bays for Body and Paint jobs
• The service facility can service up to 15000 cars per year
• The luxury facility consists of Café Mercedes, Mercedes-Benz accessories and collections,  customer lounge, café Mercedes, exclusive delivery bay

Website-www.mercedes-benz.co.in

Twitter – @MercedesBenzInd

Instagram – @mercedesbenzind

About Mercedes-Benz India: Established in 1994, Mercedes-Benz India, which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in six cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 6516 units in the period January-June 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.

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