AMG Corporation unveils new identity of its flagship brand PREMIER PLUS
- Brand new look and its new promise “The Comfort of Quality”, Premier Plus will increase its presence strongly in India and enter international markets.
- Over the 10 years of Premier Plus brand, shipped 80 million pieces with only less than 0.2% field complaints.
Chennai: After a decade of operations, AMG Corporation has
revamped the logo of its flagship brand Premier Plus to consolidate and grow
its position in the automotive aftermarket industry. Premier Plus is a
specialist in rubber and metal-to-rubber bonded components for suspension and
NVH applications and offers a range of products for the 3 wheeler,
passenger car and light commercial vehicle segments.
The
new brand identity consists of a unique symbol capturing the different types of
automotive components the brand offers and a bold, modern typeface to represent
the reliability and expertise of the brand in the market place. The individual
elements of the symbol come together in an upward moving stance to symbolise
the commitment to growth in all aspects of the business. The red and black
colors from the previous identity have been retained for continuity of the
brand’s visual equity elements, but the red has been given a fresher tone to
represent the energy and passion with which the brand will move forward.
Overall, the new brand identity of Premier Plus is a manifestation of the
excitement of a new future, renewed vigour and dynamism, modern and international
outlook, the promise of reliable design and genuine components coupled with the
consistent focus on quality.
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(L_R) Managing Director Akash Gupta, Executive Director Mr.Sumit
Gupta unveiling New Logo
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The
new brand identity of Premier Plus was unveiled to the company’s Authorised
Distributors and Dealers at an event in Chennai on 10th July 2019.The
new look of the brand got an enthusiastic and thumping response from the
distributors and dealer partners of the company.
Speaking on the launch of the new brand identity,
Managing Director Akash Gupta said: “We started AMG Corporation over a decade
ago to focus and create a strong presence in the automotive aftermarket
industry with our brand Premier Plus. Our drive for excellence in quality of
our products has helped us to grow our business significantly over the last few
years. The launch of the new visual identity marks a significant milestone and
start of a new era of transformation for the company. Our brand promise truly
reflects the comfort enhancing category of products we provide and our relentless
focus on quality, thereby giving our customers the experience of “The Comfort
of Quality”.
“We are excited and committed to establish our new
brand and strengthen our position in the automotive aftermarket industry and
proudly continue our legacy of over a decade. The new brand identity will be a
key strategic asset for us as we foray into international markets, further
improve our presence and position in the passenger car and light commercial
vehicle segments and retain our leading position in 3 wheeler segments. Our
mission is to become one of the most trusted and known brand in our customers
minds in each of these segments within the next 5 years” We plan to increase
our range, reach and results to grow three times in the next three years.
The
new rebranding will be carried across the entire range of products with the
launch of a completely new packaging design and retail branding over the next
month.The
company will also be making Rs. 30.00 Crores investments in Information
Technology, Logistics Warehousing, System, Distribution Network and Product
Development to support its growth objectives over 4 years.
About
AMG Corporation
AMG
Corporation, established in 2009 in Pune, led by Mr.Akash Gupta as its Managing
Director &Mr.Sumit Gupta as Executive Director, AMG Corporation
manufactures and supplies rubber and metal-to rubber bonded automotive
components under its flagship brand Premier Plus. Their product portfolio
consists of 1000 plus products covering NVH Application, Torsional Vibration
Dampers, Suspension Products and Allied Ranges for the 3 wheeler, passenger car
and light commercial vehicles segments. The
company currently has a distribution network of 140 plus Authorized
Distributors and the products are available across 1500of retail counters pan
India.
Over
the 10 years of Premier Plus brand, we have shipped 80 million pieces with only
less than 0.2% field complaints. We have also consistently delivered as per our
customer’s orders with an order fulfilment rate of over 95%. In
the rubber suspension product category, Premier Plus is a leading brand in
3-wheeler segment, emerging as preferred brand in LCV segment and is among the
top brands in 4-wheelers segment. The
company has recently started sales in few international markets and has plans
to enter more countries.
