Dettol launches Dettol Co-Created with Moms
- A significant innovation- Dettol’s Trusted Protection with ingredients approved by Moms.
- Dettol creates a new platform; with the love of moms and trusted protection of Dettol.
- Unique initiative, by a brand where it co-creates a range with moms’ love that has lesser chemicals and is free from parabens, dyes and talc.
India, 10 June 2019: Dettol, the leading germ protection brand in
the country, today announced the launch of Dettol Co-Created with Moms, a range
of bathing soaps and hand washes, designed keeping consumer preferences in
mind. With this announcement, Dettol has
developed an entirely new space, with a range of products that have ingredients
approved by moms while continuing to deliver Dettol’s trusted protection. This
is a unique innovation with products that are free from any parabens, dyes and
talc, giving mothers exactly what they want.
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Pankaj Duhan, Chief Marketing Officer, RB
South Asia Health with Tisca Chopra at the Launch
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Acknowledging a growing
need for products that have lesser chemicals & avoidable ingredients,
Dettol co-created with Moms has been introduced without paraben and dyes, with
fragrances inspired from nature. Dettol directly went to mothers to understand
the attributes they want in products and received their approval on the ingredients
before launching the range.
With consumer needs at heart, this significant
product innovation has been designed to ensure that today’s mother gets the
best of both worlds – trusted protection with lesser chemicals. This led to,
Dettol Co-Created with moms that has 0% Parabens, 0% dyes and 0% talc, with
protection from 100 illness causing germs.
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “Dettol’s rich
heritage in India makes it - a trusted partner for mothers and we constantly
thrive to innovate our product offering to best suit their needs. We are very
excited to launch the Dettol Co-Created with Moms range, a - unique initiative
where Dettol has gone ahead of the curve and directly engaged with mothers to
understand what they want in products for their family, so that moms never have
to compromise. With ingredients approved by Moms, we have added a touch of
mom’s love to the trusted protection of Dettol – and this range has been
co-created with moms to give them exactly what they want. It is truly a range
that has, “Touch of Mom, with a Touch of Dettol”.
Co-Created with moms soap and handwash- comes in two fragrances infused
with natural essences: Tulsi and Jasmine. It is available in the following pack
sizes –
~ 125g Multi
Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 260/-
~175ml Refill
Pouch with a Buy 3 Get Rs. 40 off Promo: MRP Rs. 146/-
~ 200ml Liquid
Handwash with a 175ml Pouch Combo: MRP Rs. 125
~ 75g Multi
Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 160/-
~ 75g Single:
With an introductory MRP of Rs. 30/-
It will be available across, grocery stores,
departmental stores, pharmacists in India and leading e-commerce websites.
About RB
RB* is the global leading consumer health and
hygiene company. Driven by a purpose to build healthier lives and happier
homes, RB has operations in over 60 countries. From the foundations of wellness
and infant nutrition, to the fundamentals of a hygienic home, its global brands
help people live healthier & happier lives. RB has world leading
Powerbrands which include household names such as Dettol, Harpic, Lizol,
Woolite, Mortein, Vanish, Air Wick, Veet, Durex, Strepsils, Enfamil,
Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish,
Calgon. RB’s unique culture is at the heart of its success. Its drive to
achieve, passion to outperform and commitment to quality and scientific
excellence are manifested in the work of over 40,000 RB employees
worldwide. For more information visit https://www.rb.com/
*RB is the trading name
of Reckitt Benckiser group of companies
