Dettol launches Dettol Co-Created with Moms

• A significant innovation- Dettol’s Trusted Protection with ingredients approved by Moms.
• Dettol creates a new platform; with the love of moms and trusted protection of Dettol.
• Unique initiative, by a brand where it co-creates a range with moms’ love that has lesser chemicals and is free from parabens, dyes and talc.

India, 10 June 2019:  Dettol, the leading germ protection brand in the country, today announced the launch of Dettol Co-Created with Moms, a range of bathing soaps and hand washes, designed keeping consumer preferences in mind.  With this announcement, Dettol has developed an entirely new space, with a range of products that have ingredients approved by moms while continuing to deliver Dettol’s trusted protection. This is a unique innovation with products that are free from any parabens, dyes and talc, giving mothers exactly what they want.

Pankaj Duhan, Chief Marketing Officer, RB South Asia Health with Tisca Chopra at the Launch

Acknowledging a growing need for products that have lesser chemicals & avoidable ingredients, Dettol co-created with Moms has been introduced without paraben and dyes, with fragrances inspired from nature. Dettol directly went to mothers to understand the attributes they want in products and received their approval on the ingredients before launching the range.

With consumer needs at heart, this significant product innovation has been designed to ensure that today’s mother gets the best of both worlds – trusted protection with lesser chemicals. This led to, Dettol Co-Created with moms that has 0% Parabens, 0% dyes and 0% talc, with protection from 100 illness causing germs.

Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “Dettol’s rich heritage in India makes it - a trusted partner for mothers and we constantly thrive to innovate our product offering to best suit their needs. We are very excited to launch the Dettol Co-Created with Moms range, a - unique initiative where Dettol has gone ahead of the curve and directly engaged with mothers to understand what they want in products for their family, so that moms never have to compromise. With ingredients approved by Moms, we have added a touch of mom’s love to the trusted protection of Dettol – and this range has been co-created with moms to give them exactly what they want. It is truly a range that has, “Touch of Mom, with a Touch of Dettol”.

Co-Created with moms soap and handwash- comes in two fragrances infused with natural essences: Tulsi and Jasmine. It is available in the following pack sizes –

~ 125g Multi Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 260/-

~175ml Refill Pouch with a Buy 3 Get Rs. 40 off Promo: MRP Rs. 146/-

~ 200ml Liquid Handwash with a 175ml Pouch Combo: MRP Rs. 125

~ 75g Multi Packs: Launched with a consumer offer of Buy 4 Get 1 Free, MRP Rs. 160/-

~ 75g Single: With an introductory MRP of Rs. 30/-

It will be available across, grocery stores, departmental stores, pharmacists in India and leading e-commerce websites.

About RB

RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier & happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Woolite, Mortein, Vanish, Air Wick, Veet, Durex, Strepsils, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide. For more information visit https://www.rb.com/

*RB is the trading name of Reckitt Benckiser group of companies