ARIEL INDIA TRIGGERS NOSTALGIA AND HOPE WITH THEIR WORLD CUP CAMPAIGN- #2011DOBARA
- URGING FANS TO KEEP THEIR LUCKY JERSEY READY SANS STAINS
- Cricket Fraternity shares the #2011Dobara film on social media and relives the glory of Team India’s 2011 win
Chennai, June 11th,
2019-
In India, Cricket isn’t just a game, it’s a religion. Not much unites people like
cricket. The enthusiasm and excitement only get bigger when it’s time for the
World Cup. Ariel- the premium detergent
brand from the house of P&G is out with an extremely emotional, appealing
and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team
India that we can repeat the 2011 victory.
Every
cricket fan in India cheers for the country, irrespective of gender, religion,
social status or location. Each one contributes in their own small way, to take
the nation towards its win by cheering, praying, believing and bringing in
their bit of luck to the cricket fervour. Over all these years, they hold the
match-winning jerseys very close to them, and so is the case with the 2011
world cup jersey, wearing which they witnessed the World Cup coming home after
28 years! The campaign captures the moments of India’s victory in 2011 and
states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will
rub off this year too.
Ariel’s #2011Dobara takes
viewers down memory lane when India won the World cup in 2011. It makes them relive
the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians
experienced during the final match that was played on 2nd April 2011,
after which Team India lifted the Cricket World Cup after 28 years. The ad film
touches the sentiment that we as Indians are superstitious by nature and consider
things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes
to repeat the magic of 2011 win and at the centre of all this is the lucky
jersey that people hold so close to them. This lucky jersey needs to rework its
charm but before that it needs to be washed with Ariel to remove the stains
that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly
believes that if everyone brings with them a little luck with their lucky
jersey, India might just bring back the World Cup. In this journey, Ariel
ensures clean and stain free jerseys (ready to cheer) as it gives best stain
removal in one wash.
The ad that went live on
June 8th has resonated with famous names from the Cricket fraternity
and Bollywood alike. The ad film was shared on social media by eminent names
like Zaheer Khan, Harbhajan Singh, Yuvraj Singh,
Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika
Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.
Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is
etched so fondly in my memory, the day #TeamIndia made our nation proud. After
watching this film by @ArielIndia, I can’t wait to feel the same way again.
Kyunki is baarhoga #2011dobara.”
Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011
World Cup Jersey is one of those that I treasure immensely. It’s what I wore
when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have
a feeling, issbaarbhihoga #2011Dobara. Thank you @ariel.india, this film
reminds me of every moment of the 2011 World Cup!
Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the
post, “This @ariel.india film brings back all the 2011 World Cup memories to
life, like when we lifted the trophy we felt like we were on top of the world.
We made the entire nation proud. And to this day, I keep my winning jersey
close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”
More and more fans are
getting inspired to don their Ariel washed lucky jerseys and cheer for Team
India ever since Ariel’s #2011dobara film went on air. Fairly so, after all the
ad campaign brings the nation together through a common element and that is the
lucky jersey wearing which they had witnessed and celebrated India’s win in
2011.
Watch the film here:https://www.youtube.com/watch?v=mVCT7r6DThE
Revive the luck of your jersey with Ariel and cheer #2011Dobara.
