CavinKare’s Indica “Innovative Hair color Brand” ropes in Akshay Kumar & Ileana D’Cruz as its Brand Ambassadors

• Indica with an innovative platform of 10 Minutes has established market leadership in Southern India and is framed to be a formidable player in the hair color segment in India.

Chennai, 28^th January, 2020: Indian FMCG conglomerate CavinKare announces the appointment of Akshay Kumar and Ileana D’Cruz as the latest brand ambassadors for its brand Indica that revolutionized the Indian hair color segment by introducing its great proposition of 10-minute hair coloring in 2008.

The product portfolio comprises of a range of No Ammonia Hair colors like Indica Easy - first-of-its-kind “do it yourself” 10 Minute shampoo hair color; Indica Crème – 10 Minute Crème Hair Colour and Indica 10 Minutes –the only 10 Minutes powder hair color. This has made Indica to be a Super-Fast & Super-Easy solution for the consumers. Indica hair color is also available in multiple shades across the country.

(L to R) Actor Akshay Kumar, Actor Ileana D’Cruz (Brand Ambassadors); Venkatesh Vijayaraghavan, Director & CEO – Personal Care & Alliances

Commenting on the ambassadorship, Mr. Venkatesh Vijayaraghavan, Director & CEO – Personal Care & Alliances said, “Indica has been growing rapidly over the years and is in the verge of accelerating its growth further. We are happy to have talented and recognizable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values by making them the ideal embodiment of the imagery of the brand. The ideal blend of style, youthfulness, and innovative performances makes Akshay Kumar and Ileana D’Cruz the right choice for being the face of Indica Hair Colour.”

Commenting on his association with the brand, Actor Akshay Kumar said, “I am delighted to have been associated as the brand ambassador for Indica Hair Colour which is part of CavinKare. The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family where the hair coloring could be done in 10 minutes. With myself and Ileana’s association with the brand, we would together strive to make this brand popular across the country by letting them know about the goodness of this product and its usage.” 

Commenting on her association with the brand, Actor Ileana D’Cruz said, “I am very happy to be associated with the CavinKare family and Indica Hair Colour. Indica has such a great variety of hair colors and it takes just ten minutes to put it on without the need for a bowl or a brush. With our association, we hope to reach all customers pan India by spreading the message of feeling youthful and also giving the right confidence for them to move ahead in life.”

About Indica: Launched in 1995, Indica Herbal hair color has the goodness of 5 herbal ingredients that colors your hair safely and effectively. In 2009, brand Indica was relaunched with the consumer insight and innovation of 10 minutes and thus Indica 10 minutes herbal hair colors was born. 

About CavinKare: CavinKarePvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy, and beverage. The brand portfolio consists of Shampoos (CHIK, Meera, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica&Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600 crore, CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.

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