Palam Silks has just launched a contest called “Vidya’s Choice”
Palam
Silks has just launched a contest called “Vidya’s Choice”
Palam Silks is proud
to be the official saree sponsor for the movie NTR Kathanayakudu. MsBasavatarakam,
NTR’s wife, played by Vidya Balan wore beautiful weaves of Palam Silks
throughout the movie in Telugu, Hindi and Tamil versions. We have created a range
of silk sarees called Tarakam Collection starting from 3,000 to 10,000 inspired
form the sarees created for Vidya Balan.
NTR Kathanayakudu is
based on events that took place in the 50’s. From our end, a lot of background
work had to be done to analyse the styles of kanchipurams that were in trend
nearly 70 years ago. Keeping in mind that
Mr NTR started his career from a modest background, we had to design very elegant
cottons and printed silk for Vidya Balan in sober shades carrying the same
whiff of sarees purchased from a nearby under-the-shade cozy saree shop, over
well- established retail stores.
We created a lot of mauve,
moss greens, marrons and purples, yellow and black combos
with small borders. We used a lot of temples, border bhuttas, gold zari checks
and annambhuttas with piping borders in gold zari. For few sarees we had
attached small and medium stripes of gold border to make Vidya Balan look as
traditional as possible in south Indian flavours. We have also styled the small
borders in the shape of temple patterns, rudraksh pets and ikhat borders. Since
Vidya Balan plays a very rich-in-character role, she looks absolutely regal in
traditional kanchipurams.
Out of 100 sarees
that were specially made for the movie, Ms Vidya Balan handpicked 30 to 40
sarees to suit her role in the movie. Since Palam had always promoted unusual
kanchipurams since its inception, we ventured into a genre which was never
experimented in the past 15 years. It was a great experience to create design
pallet that has a touch of Palam and tradition in the collection.
Palam Silks has just
launched a contest called “Vidya’s Choice” .All you have to do is, visit any of
the stores in Chennai and check out Tarakam Collection. Pick your favorite
saree from the collection and gift it on our behalf to the very beautiful Vidya
Balan. If your saree matches Vidya’s choice, you will get a chance to meet Ms
Vidya and gift the saree in person!
Timeline- Ongoing
till February 2019.
Visit any of Palam
Silks retail outlets in Chennai for Tarakam Collection. www.palamsilk.com / 7338872222
