Livfast launches a range of inverters with 25% faster charging and 25 % extra battery backup
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Mr. Gurpreet Singh Bhatia, CEO, LivFast
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Livfast launches a range of inverters with 25% faster charging and 25 % extra
battery backup
o Seeks to expand through stabilizers and solar-powered
batteries
o The company intends to focus on Tamil Nadu with a strong network of 15 distributors and2500 dealers
Chennai, 25thJanuary
2019: LivFast,
one of the leading power specialists in India with a widespread portfolio of power
backup solutions, launches a unique range of inverters with 25% faster charging
and batteries with 25% extra battery backup. These fast charging inverters can also
charge on voltage as low as 90V. The company which comes under SAR Group deals
in automotive batteries, inverters, inverter batteries and solar applications.
With an ever growing industry, LivFast comes at an opportune time to explore
the scope of market innovation in a segment which has 1.5 lakh retailers and
branch out with novel advances.
LivFast seeks to expand its product portfolio with
stabilizers and solar-powered batteries wherein, the projected turnover of FY
18-19 is Rs 700 crores. With a strong focus on research and development, the
company has spent Rs 10 crore for finding new ways to understand the need of
the consumers in this category. The company has an illustrious hold on
distribution channels, profiting from the Group’s heritage of 30 years.
Benefiting from the same, LivFast plans to have around 25,000 outlets pan India
by March 2019. SAR Group’s channel strength and past association also has the
potential to influence a promising growth trajectory in northern and southern
parts of India.LivFast has launched its products in in a glittering ceremony at
Hotel Le Meriden on 25thJanuary 2019 in the
presence of partners.
To take this product offering forward, the company has
also released a 360 degree marketing campaign ‘Faster Hai to Hai’ which
covers digital, TV and BTL along with their new brand ambassador MS Dhoni. Conceptualized
by Famous Innovations, the campaign seeks to establish as the fastest inverter
in the market. The creative route for the TVC and digital films comprise of
three narratives putting Dhoni through a series of unusual speed tests against
other professional fast people (a skipper, a clapper and a floss dancer) to
illustrate the fact that ‘when something is fast, it is fast’, further bringing
the focus on the product line’s core messaging and USPs.
The company intends to
focus in Tamil Nadu with a strong network of 15 distributors and 2500dealers.
Speaking on the launch, Mr. Rakesh Malhotra, Founder, SAR Group remarked, “We at LivFast are looking forward to
exploring greater opportunities by entering the inverter &inverter battery
segment by providing 25% faster charging and 25% extra battery backup. By
tapping on to unexplored inventions and innovations, LivFast promises to cater
to contemporary consumer needs with a modern finesse. Having said that, LivFast
is a beacon of path-breaking designs and technologies in the sector which aims
to become a leader in the markets across the country.”
Commenting on the launch, Mr. Navneet Kapoor, Chairman, SAR Group said, “With brand and expansion strategies in place, LivFast has minutely
studied consumer preference and changing trends. The new journey will place
LivFast as an astute market player which will benefit from the Group’s
extensive trade relationships.”
Speaking on the marketing strategy, Mr. Gurpreet Singh Bhatia, CEO, LivFast said,
“With a 360-degree marketing campaign in
place along with our collaboration with legendary cricketer MS Dhoni as a brand
ambassador for the TV campaign, it will robustly weigh-in mass retail level
visibility. The unique proposition of LivFast inverters being able to charge
faster by 25% and batteries being able to provide 25% extra battery backup, we seek
to establish LivFast as durable, high-performing, stylish and yet modern
inverters which provide solutions to consumer needs and challenges.”
You can view campaign and TVC here:-
About LivFast:
LivFast is a leading power
specialist in India with a widespread portfolio of power back up solutions such
as Automotive Batteries, Inverters, Inverter Batteries and Solar Applications.
It strives to be constantly innovating to make lives across the country easier
for their consumers. Their core essence is asserting control on a fast-paced
life. They aim for relevant, dependable, smart, and cool solutions to the
demands of their consumers.
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