Matter (an innovation-led tech start-up) Launches "AERA" models of Electric Motorbikes

• Matter "AERA will be available in four variants
• The pre-register price for currently available variants will be between Rs. 1.43 and Rs. 1.54 lakhs, with one uniform pre-register price across India
• The price disruption with One Nation One pre-register price model to achieve price parity in the Motorbike segment

Chennai, March 3rd , 2023: Matter, an innovation-led tech start-up, named its much-anticipated motorbike, "AERA," representing the "winds of change." Matter aims to disrupt through tech innovations and lead the electric vehicle (EV) transition towards a sustainable future.

Launch video link👇👇

Matter AERA variants are called AERA 4000, AERA 5000, AERA 5000+, 6000+ with pre-register price for AERA 5000 will be at ₹ 1,43,999/- and AERA 5000+ will be at ₹ 1,53,999/- with one uniform pre-register price across India. Matter AERA comes in two battery capacities i.e. 5kWh & 6kWh. The pre-register prices are considering the central governments support through subsidies and GST slab. The state government benefits can be availed of by the customers during the registration process. Further, AERA 6000+ will soon be launched with a 6-kWh battery pack.

Featured with contemporary sporty looks, cutting-edge technology, powered by a state-of-the-art in-house built liquid-cooled battery pack and powertrain that disrupts existing paradigms by incorporating manual gear shifting in an electric motorbike and challenges paradoxes by delivering thrilling performance at an economical cost of ownership. Matter AERA is more than just a motorbike, (remove but) that is poised to represent the 22nd Century motorbike.

Mohal Lalbhai, Founder and CEO of Matter Group, said: "AERA truly represents our philosophy to be an agent of change, challenging the status quo through the tech innovations. We not only sought to create a mobility solution that defies expectations of what an EV can achieve in India but also create the pathways for wider transition to sustainable means of mobility. While achieving it, we would not like to accept that consumers need to pay a hefty premium to bring about the change. And hence, over the last four years, Matter has built a product from scratch, adopting vertical integration as its core principle and incorporating the invaluable feedback of its consumers. 

Today we are extremely delighted to make the most futuristic motorbike, the AERA, available to all fellow countrymen at an interesting price and with options to choose from. We are thankful to the motorbikers out there for their response and appreciation towards AERA’s design and technology, and we see that the AERA will be a pivot for major shift towards EVs, as motorbikers take that one step along with Matter"

AERA Pre-registration will be announced soon across cities.

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