Meera,the flagship hair care brand from the house of CavinKare celebrates Daughters Day with a special message
- Celebrating this joyful spirit of daughters, Meera, the flagship hair care brand from the house of CavinKare unveiled a digital campaign titled, “#flyhighdaughter” in commemoration of International Daughters Day.
Chennai,
October 1, 2019: “A
daughter might outgrow your lap but she will never outgrow your heart”, goes a
famous saying. As we watch every girl grow into a fierce, beautiful woman there
is an underlying emotion of celebration for every parent with every achievement
on her way.
The digital campaign aims to focus on how mothers are
supportive of daughters when they are kids but may become restrictive when they
pursue their career choices.The campaign from Meera promotes the idea of
acceptance of every daughter’s dreams & choices irrespective of their age
& stereotypical biases.
Commenting on the campaign, Gayatri Kabilan, Category
Head, Personal Care from CavinKare, said “The
only way to do scale heights is to do what you love. Daughters of India are
achieving great strides in their career by pursuing their passion. Meera, a
brand that is part of every daughter’s life, is happy to be rolling out the
digital campaign #flyhighdaughter,that celebrates the cheerful spirit of daughters and motivates them to go after
their dreams.”
The #flyhighdaughter campaign is available across all
its social media platforms of CavinKare and WorldOfMeera. The video can also be accessed:
It is Meera's tribute to all daughters on international
daughter’s day and wishing them the power to fly higher.
About
Meera: Meera is one of the flagship brands of CavinKare which
is in its 28thyear of delivering strong and healthy hair. Meera
boasts of a portfolio like Shampoo, Herbal Powder and Coconut Oil stressing on
wholesome health for hair. The brand derives its strength from deep understanding of
traditional Indian practices and giving it to consumer in easy-to-use
contemporary formats. The brand ‘MEERA’ evokes immense respect from both consumers
and retailers which only a few other brands can claim and is one of the most trusted
household brands of South India.
About
CavinKare: CavinKare is a diversified FMCG major with
business interest in personal care, professional care, dairy, snacks, foods,
beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera,
Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil
(Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles
& Snacks (Ruchi, Chinni’s& Garden), Hair Colours (Indica), Retail
Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and
Beauty Salons (Green Trends &Limelite). Most of the brands are clear
winners in their respective product categories.
A dedicated R & D center
equipped with latest equipment and technologies constantly supports the
divisions in their endeavor. CavinKare has achieved significant milestones and
a competitive edge with sound understanding of mass marketing dynamics and has
established a firm foothold in the national market. CavinKare’s success is
based on it being firmly grounded to its corporate mission ‘we shall achieve
growth by continuously offering unique products and services that would give
customers utmost satisfaction and thereby be a role model’. In an effort to
recognize the women for their immense contribution in the success of one’s
life.
💢💢💢
.jpg)
