Wipro Consumer Care launches Softouch 2X fabric conditioner
- Inspired by French perfume, Softouch 2X offers the fragrance, colour, shine and softness of a premium fabric conditioner
Strengthening its
portfolio in the fabric care segment, Wipro Consumer Care and Lighting has
launched a new fabric conditioner - Softouch 2X in Tamil Nadu, Karnataka and Andhra Pradesh. It is a unique
formulation based on an encapsulated technology for long-lasting fragrance
release with 2X French perfume.
Delivering on
the promise of two times the fragrance and longer lasting than a perfume, the
fragrance is released in bursts when the clothes touch one’s skin, making them
feel fresh and comfortable all-day long. Softouch 2X is available in four cost
effective variations – 18ml, 220ml, 400ml, 800ml and 1600ml.
Mr. S Prasanna Rai, Vice-President, Marketing,
Wipro Consumer Care & Lighting, said “Fragrance is the primary benefit and delight
sought by the consumers of fabric softeners. Softouch 2X inspired by the exotic
French perfume, aims to address this need and provide a premium sensorial experience.”
Introduced in
2018, Softouch fabric conditioner has become a success in
Southern markets. Softouch 2X comes in an all new attractive packaging design
and double the perfume dosage. With notes of French Rose, Jasmine, sweetness of
Cotton candy, Vanilla and Patchouli, Softouch 2X fabric conditioner offers an
environmental-friendly formulation that does not use any harmful chemicals, ensuring
no damage to the fabric.
Softouch 2X
launch is supported by a 360-degree marketing plan including a new TVC,
in-store activation, outdoor and digital programs.
