Cathay Pacific named one of India's Most Admired Brands
- Award reiterates airline’s ongoing dedication to offering superlative service
Cathay Pacific Airways has been named one
of India's 100 Most Admired Brands 2018-19 by global brand consulting firm
White Page International, reflecting the ceaseless dedication Hong Kong’s home
airline has to offering unmatched levels of service and an industry-leading
customer experience.
The airline was recognised at the annual
Ideasfest 2019 – Thought Leaders Conclave in Delhi for its outstanding
performance in delivering a popular, successful and sustainable service, along
with its positive contributions to the aviation industry and the wider Indian economy.
Gautam Sharma, Principal Consultant at White Ladder Consulting, presented the
award at the grand ceremony to Cathay Pacific Regional Head of Marketing and
Digital Sales for South Asia, Abhijit Abhyankar.
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Mr. Abhijit Abhyankar, Regional
Head of Marketing and Digital Sales (SAMEA) receiving the award
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Cathay Pacific Regional Head of Marketing
and Sales for South Asia, Middle East and Africa (SAMEA) Anand Yedery said, “It is an incredible honour to be selected
as one of India's 100 Most Admired Brands in the Premium Airline category. Cathay
Pacific’s focus has always been on providing a best-in-class passenger
experience with innovative and unique offerings that elevate our customers’
journeys. Our new brand direction, Move Beyond, perfectly captures our commitment
to cementing our reputation as one of the world’s greatest service brands.
“This
award not only stands as a testament to the hard work put in by all the teams
at Cathay Pacific, but also serves as tremendous motivation for us to achieve
even greater heights in the future. We would like to express our sincere gratitude
to White Page International, UK Asian Business Council and Live From Earth
Media for this recognition.”
Cathay Pacific was selected for the award
based on rigorous research conducted by White Page International in partnership
with UK Asian Business Council, backed by strong consumer and jury rankings. The
judging panel included professionals from across the marketing, advertising,
corporate, and media and communications sectors.
Key criteria included brand acceptance
within the market, along with brand recall and brand trust. Companies were also
chosen based on their ability to innovate and to express their core brand values
across all customer touchpoints. The event was attended by more than 150
prominent business leaders and VIPs from across Asia, including entrepreneurs,
marketing luminaries, CEOs, and other dignitaries.💢💢
