TOURISM MALAYSIA - MATTA TRAVEL EXCHANGE (MTEX) SOUTH INDIA ROADSHOW
- The aim is to provide a platform for Malaysian sellers to meet potential buyers besides enhancing strategic networking with travel agencies, online travel agencies, tourism associations and the media.
CHENNAI, 23 September 2019 –Malaysia today kicked off the much
anticipated Visit Malaysia 2020 campaign, in a roadshow with MATTA (Malaysian
Association of Tour & Travel Agents) covering Four cities of South India -namely Chennai, Madurai, Coimbatore and Kochi from
23rd to 26th September 2019.
The Consul General
of Malaysia, His Excellency Mr. Saravanan Karathihayan, Mr.MohamadTaib Ibrahim,
Senior Director of Tourism Malaysia, Datuk Tan Kok Liang, President of MATTA
(Malaysian Association of Tour & Travel Agents), Mr. LogiDhasanThanaraj,
Deputy Director of Tourism Malaysia for South India and SriLanka, Mr.
GopalanMariappan, Chairman of Selangor Chapter for MATTA and many other dignitaries gracefully
launched the roadshow in Ramada Plaza, Chennai which welcomes the biggest
tourism event in Malaysia, starting next year.
 |
(L to R) Datuk Tan Kok Liang, President of MATTA
(Malaysian Association of Tour & Travel Agents); Mr.MohamadTaib Ibrahim,
Senior Director of Tourism Malaysia; The Consul General of Malaysia, His
Excellency Mr.Saravanan Karathihayan; Mrs.M.C.Kavitha, Marketing Manager,
Consulate General of Malaysia; Mr.
GopalanMariappan, Chairman of Selangor Chapter for MATTA ; Mr. LogiDhasanThanaraj, Deputy Director of
Tourism Malaysia for South India and SriLanka,
|
A total number of 27 participants from Malaysia, comprising a
combination of 21-travel agents, 3 product owners, Seri Pacific Hotel Kuala
Lumpur, Malindo Air and Sarawak Tourism Board will come together to share the latest development of Malaysian
tourism, and to promote the Visit Malaysia 2020 campaign aggressively.
The Consul General of Malaysia, His
Excellency Mr.Saravanan Karathihayan stated, "The VM2020roadshow puts emphasis on India as one of the main potential
market for the country. In 2018, 600,311 (+8.6%) Indian tourists visited
Malaysia and spent almost RM 2.7 billion. Statistic from January until June
2019 show that a total of 354,486 with the growth of 15.2% Indian visited
Malaysia compared to same period last year. For the record, Malaysia is aiming a target of 728,000 Indian tourists to visit Malaysia, assisted by
three Tourism Malaysia offices in Mumbai, Delhi and Chennai."
“Tourism in Malaysia
is doing well with steady arrivals and tourism development”, stated Mr Muhammad Taib Ibrahim. International tourist arrivals from January to
June showed a +4.9% positive growth from 12,730,368 (2018) to 13,354,575. Top
ten international tourist arrivals for the first half of 2019 were from Singapore (5,381,566), Indonesia
(1,857,864), China (1,558,782), Thailand (990,565), Brunei (627,112), India
(354,486), South Korea (323,952), Philippines (210,974), Vietnam (200,314) and
Japan (196,561).ASEAN arrivals continued to dominate the share of tourist
arrivals to Malaysia with a 70%
contribution. The medium-haul market and long-haul market occupied a 21% share and a 9% share respectively.Overall, the performance of the short-haul,
medium-haul and long-haul markets registered positive increase with 4.7%, 7.1% and 1.8% growth respectively compared to the first half of
2018.“In terms of visa, the Malaysian government always
facilitates Indian tourists’ entry with ease, since the introduction of eNTRI
and eVISa,” he added.
 |
| Business Discussions |
Mr Ibrahim reiterated that
Malaysia is going full-force in reaching out to the world using the help of the
web. “The campaign’s focus is on digital marketing through a dedicated VM2020
website, the use of hashtags for VisitMalaysia2020,
VM2020 and MalaysiaTrulyAsia,” he
added. International tourism fairs’ participation as well as Mega
Familiarisationprogrammesare already in place, as Malaysia hopes to reach
Indian solo or business travelers, families, honeymooners, or film makers to
choose Malaysia as a preferred destination.
Many development took place from south to north of Malaysia, in addition
to Borneo’s wonderful natural landscape. For instance, in state of Johor,
there are new attractions in Desaru Coast – an integrated beach destination spanning 3,900
acres where tourists can enjoy golfing at the renowned Els Club, stay in Hard Rock, the Westin or other beach
hotels, or have fun at the
water theme park with one of the biggest wave pools in the world! In latest
addition, the interactive sea
aquarium in Legoland
Malaysia, the Sea Life has some 13,000 fishes and 120 types of species on
display.
More fun await families or thrill-seekers, as many new indoor
entertainment parks are booming, like Superpark in Avenue K, My Best Box
in Berjaya Times Square, Futureland Fun Zone in Sunway Pyramid, and VR’s
hotspot the Rift in Mid Valley Mega Mall and Skytropolis in Genting.
Dato KL TAN,
President of MATTA stated that, “ MATTA is covering the potential tourists rich cities of
Chennai, Madurai, Coimbatore and Kochi through the MTEX (MATTA Travel Exchange)
a trade event designed for Malaysian inbound tourism players to sell and market
Malaysian tourism products to counterparts in India and establish business
networking and partnerships for better business working conditions to entice
more tourists to choose Malaysia as their next holiday destination”.
Mr.
LogiDhasanThanaraj, Deputy Director of Tourism Malaysia (South India &
SriLanka) stated that, “International tourism fairs’ participation as well as
Mega Familiarization programs were already in place, as Malaysia hopes to reach
the film makers, the students market and Wedding planners to choose Malaysia as
the preferred destination”.
“Apart from the traditional areas of growth, MATTA continues to focus on
digital by encouraging more of its members to move into the e-commerce space
and offer digital alternatives when buying and selling tourism products and
services” as stated by Mr.
GopalanMariappan, Chairman of Selangor
Chapter for MATTA.
For VM2020, Malaysia
targets 30 million international tourist arrivals and RM 100 billion in
receipts. For more media releases, media info and media
features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism
Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM
PROMOTION BOARD is an agency under the Ministry of Tourism, Arts & Culture
Malaysia. It focuses on the specific task of promoting Malaysia as a preferred
tourism destination. Since its inception, it has emerged as a major player in
the international tourism scene. In 2018, Malaysia registered 25.8 million
tourist arrivals and RM84.1 billion tourist receipts, placing it among the
major tourism destinations of the world. 💢💢💢💢
.jpg)
