COLORS Tamil adds Midas touch to prime time with the launch of Kalla Petti, a women-centric game show
- Hosted by high-spirited ImmanAnnachi, show will traverse through cities of Tamil Nadu to reward lucky winners with cash;
- Premiering 30th September 2019, Kalla Petti to air every Monday to Saturday at 6:00 PM ~
Chennai, 24th September,
2019: Adding a Midas touch to its prime time
content, COLORS Tamil, the youngest Tamil general entertainment channel is all
set to bring to its viewers an entertaining new game show, Kalla Petti. This
first-of-its-kind game show, hosted by the high-spirited ImmanAnanchi, will
encompass a dazzling ATM truck traveling through different cities of Tamil Nadu
to bringadhirshta Lakshmi (god of luck) to the viewer's doorstep.
Premiering on 30th September 2019, Kalla Petti is a
women-centric show that will be aired every Monday to Saturday at 6:00 PM.
Spread
across three entertaining segments, the game show will witness a cash box
located in celebrated landmarks of different cities with a cash prize worth
Rs.25000. Host, ImmanAnnachi will converse with a diverse set of audiences and
pick 12 enterprising participants to contest against each other in the segments.
The first segment,BathulaSolu, PanathaSolu will have six different
pairs of women battling against each other in a fun-filled quiz by Annachi.
Following this, the second segment –KonjamPoti, NerayaLooti will
encompass a series of senses of humor activities undertaken by another set of
six pairs. The winners of the first two segments will then contest against each
other in theTakkunuSollu to win the coveted cash prize.
Commenting
on the show, Mr. AnupChandrasekharan, Business Head – COLORS Tamil, said
“COLORS Tamil since its inception has been successful in bringing to new
formats of the game show to the Tamil speaking audience globally. Today, with
this yet another striking show, we are happy to connect with the audience
directly on-ground, travel with them and celebrate them in the most
entertaining way. Especially celebrate women, who bring a spirit of enthusiasm
to every occasion and to shine the spotlight on them is the main objective of
the show. There is no one better than everyone’s favorite ImmanAnnachi to host
this one-of-a-kind show and we are happy to welcome him on-board.”
Adding to this, Celebrated Tamil artist and
host of KallaPetti,Mr. ImmanAnnachi, said “COLORS Tamil
has been bringing to Tamil television many innovative formats of shows. Kalla
Petti is one such unique game show, catering to women who are indeed the lucky
charm in every household. Celebrating them in an interesting way and giving
them an opportunity to shine in the spotlight is what the show is all about. It
is going to be a great experience to meet and interact with people from many
cities. I am excited and enthralled to kick-start this new chapter in my
television journey with a young, creative channel like COLORS Tamil.”
Don’t forget to catch all the excitement unravel in Kalla Petti on 30th September
2019 at 6:00 PM and every Monday to Saturday. The channel is available in
all leading cable networks and on all DTH platforms - Sun Direct (CH NO 128),
Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon
D2H (CHN NO 553).
About
COLORS Tamil: Launched in February 2018, COLORS
Tamil is the youngest general entertainment channel from the stable of Viacom18
that thrives to entertain the Tamil speaking viewers around the globe through
distinctive and powerful stories that inspire and celebrate women and their
families. Positioned as IdhuNammaOruColoru (the colors of our motherland),
COLORS Tamil focuses on storytelling that matches the rich heritage of the
Tamil Nadu culture with qualitative and innovative programming. Some of our
flagship shows are Velunachi, Arya’s EngaVeetuMaapilai, Dance Vs Dance, COLORS
Comedy Nights, Singing Stars, Oviya, VandhalSridevi, Perazhagi, Thirumanam,
Thari and Malar amongst others.
About
Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s
fastest growing entertainment networks and a house of iconic brands that offers
multi-platform, multi-generational and multicultural brand experiences. A joint
venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18
defines entertainment in India by touching the lives of people through its
properties on air, online, on ground, in shop and through cinema. 💢💢
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