COLORS Tamil adds Midas touch to prime time with the launch of Kalla Petti, a women-centric game show

• Hosted by high-spirited ImmanAnnachi, show will traverse through cities of Tamil Nadu to reward lucky winners with cash;
• Premiering 30^th September 2019, Kalla Petti to air every Monday to Saturday at 6:00 PM ~

Chennai, 24^th September, 2019: Adding a Midas touch to its prime time content, COLORS Tamil, the youngest Tamil general entertainment channel is all set to bring to its viewers an entertaining new game show, Kalla Petti. This first-of-its-kind game show, hosted by the high-spirited ImmanAnanchi, will encompass a dazzling ATM truck traveling through different cities of Tamil Nadu to bringadhirshta Lakshmi (god of luck) to the viewer's doorstep. Premiering on 30^th September 2019, Kalla Petti is a women-centric show that will be aired every Monday to Saturday at 6:00 PM.

Spread across three entertaining segments, the game show will witness a cash box located in celebrated landmarks of different cities with a cash prize worth Rs.25000. Host, ImmanAnnachi will converse with a diverse set of audiences and pick 12 enterprising participants to contest against each other in the segments. The first segment,BathulaSolu, PanathaSolu will have six different pairs of women battling against each other in a fun-filled quiz by Annachi. Following this, the second segment –KonjamPoti, NerayaLooti will encompass a series of senses of humor activities undertaken by another set of six pairs. The winners of the first two segments will then contest against each other in theTakkunuSollu to win the coveted cash prize.

Commenting on the show, Mr. AnupChandrasekharan, Business Head – COLORS Tamil, said “COLORS Tamil since its inception has been successful in bringing to new formats of the game show to the Tamil speaking audience globally. Today, with this yet another striking show, we are happy to connect with the audience directly on-ground, travel with them and celebrate them in the most entertaining way. Especially celebrate women, who bring a spirit of enthusiasm to every occasion and to shine the spotlight on them is the main objective of the show. There is no one better than everyone’s favorite ImmanAnnachi to host this one-of-a-kind show and we are happy to welcome him on-board.”

Adding to this, Celebrated Tamil artist and host of KallaPetti,Mr. ImmanAnnachi, said “COLORS Tamil has been bringing to Tamil television many innovative formats of shows. Kalla Petti is one such unique game show, catering to women who are indeed the lucky charm in every household. Celebrating them in an interesting way and giving them an opportunity to shine in the spotlight is what the show is all about. It is going to be a great experience to meet and interact with people from many cities. I am excited and enthralled to kick-start this new chapter in my television journey with a young, creative channel like COLORS Tamil.”

Don’t forget to catch all the excitement unravel in Kalla Petti on 30^th September 2019 at 6:00 PM and every Monday to Saturday. The channel is available in all leading cable networks and on all DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

About COLORS Tamil: Launched in February 2018, COLORS Tamil is the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain the Tamil speaking viewers around the globe through distinctive and powerful stories that inspire and celebrate women and their families. Positioned as IdhuNammaOruColoru (the colors of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s EngaVeetuMaapilai, Dance Vs Dance, COLORS Comedy Nights, Singing Stars, Oviya, VandhalSridevi, Perazhagi, Thirumanam, Thari and Malar amongst others.

About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema. 💢💢