TVS Srichakra Ltd Launches Brand TVS Eurogrip: Aimed At Millennials
- Aims at strengthening leadership in the 2-wheeler tyre segment and re-inforce its commitment to technology and R&D
Chennai, Tuesday, 20th
August 2019: TVS Srichakra Limited, the leading 2 &3-wheeler tyre
company, today announced the launch of the brand ‘TVS Eurogrip’ targeted
at meeting the needs of the millennial customer. TVS Eurogrip is born out of
extensive consumer research and significant investments in global R&D,
design and technology platforms. As part of its
evolution and to associate itself with youthfulness and high performance, TVS Eurogripis
designed with global expertise, made in India and sold across the globe.
Mr. P Vijayaraghavan, Director, TVS Srichakra Limited said, “India will remain a promising market for two wheelers and
we see tremendous growth opportunity. It is a moment of immense pride for all
of us as we launch TVS Eurogrip catering to the needs and requirements of the
new age Indian rider. With this step, we boldly stride into the future.”
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(L to R) Mr. Madhavan P, Executive
Vice President- Sales and Marketing;Mr. Tirupathi Kumar Ravi, Vice President-
Strategy, TVS Srichakra Ltd; Mr. V Sivaramakrishnan, CTO, TVS Srichakra
Ltd ; Mr. P Vijayaraghavan, Director, TVS Srichakra Ltd and Mr.
Srinivasavardhan, President, TVS Srichakra Ltd
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The company
believes that the introduction of TVS Eurogrip will fuel its growth aspirations
and carve a specialist positioning that will help strengthen its partnerships
with vehicle manufacturers and create new benchmarks in the replacement market.
Commenting on the new brand launch Mr. P. Srinivasavaradhan, President, TVS
Srichakra Limited, said, “For over 3 decades now, we have established
ourselves as a leading global brand in the two-wheeler tyre category.We have
always understood customers’ needs, their aspirations and dreams, and have
provided them with products that enrich their riding experience. TVS Eurogrip has
all the elements the new age rider is looking for – design, superior quality,
high performance and is backed by the rich heritage and trust of TVS.”
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(L to R) Mr. Madhavan P, Executive
Vice President- Sales and Marketing, TVS Srichakra Ltd; Mr. Srinivasavardhan,
President, TVS Srichakra Ltd; Mr. P Vijayaraghavan, Director, TVS Srichakra
Ltd; Mr. V Sivaramakrishnan, CTO, TVS Srichakra Ltd and Mr. Tirupathi Kumar
Ravi, Vice President- Strategy, TVS Srichakra Ltd
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R&D and Technology Focus
Over the years, TVS
Srichakra Limited has been expanding its footprint and outperforming itself by
adopting cutting-edge technology driven by state-of-the-art research and
development with experts in India and overseas. Under the TVS Eurogrip
umbrella, we are launching a portfolio of 19 premium
tyres that include industry leading zero-degree
steel belted radial tyres. These
extreme performance tyres provide unmatched stability at high speeds and are
rated to run at speeds upto 270kmph.
TVS Eurogrip
Commenting on the launch Mr. P. Madhavan, EVP – Sales
& Marketing, TVS Srichakra Limited, said, “The two-wheeler tyre space is seeing a rise in adventure seekers and
recreational riders, for whom, joy of riding has become a way of life. The
rider today wants to live every moment to the fullest, impress his peers, and
go beyond the normal. TVS Eurogrip’s brand idea of ‘Outlive, Outperform &
Outdo’ is based on this insight. As specialists in the bike tyre domain, we are
geared up to lead our customers into the future of riding, with our range of
technologically advanced and high performance TVS Eurogrip tyres”.
TVS Eurogrip identity brings alive the essence of the brand. It is a
sporty, vibrant and youthful visual identity that connotes innovation, superior
quality and high performance.
About TVS Srichakra Ltd.: TVS
Srichakra Ltd, is the leading manufacturer of Two & Three-Wheeler
tyres and Off-Highway tyres and is part of the TVS Group, which is the largest
Auto Ancillary Group in India, with a turnover of over USD 8.5 Billion. The company rolls out around 2.8 Million tyres every month
out of its two manufacturing facilities located in Madurai (Tamil Nadu) and Rudrapur
(Uttarakhand). The company enjoys a significant market share amongst Two-Wheeler
manufacturers in India and has a vast nationwide distribution and dealership
network to cater to the After-Market demand. TVS Srichakra Limited exports to
over 70 countries across the world.
