CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST
- The contest started on 15 July 2019 and the winners of the contest will be announced on 05 August 2019
July, 2019: Continuing its
Brand immersion, Citroën India launched
a contest for the Indian market - #InspiredByIndia. This unique contest will
allow the participants to explore their creativity, while getting a chance to
win Citroën Lifestyle products.
After
introducing the Brand to India with pronunciation guides in 18 Indian
languages, Citroën India is engaging Indians through this contest with theBrand
logo. Taking the tagline of Inspired by You one step ahead, Citroën wantsto be Inspired
by Indians by their unique interpretations of the double chevrons logo in their
surroundings. Be it the colourful rangoli, samosas or kites, the contest will
entail people of India to find the chevrons in the more creative ways and share
it, to be eligible for the contest.
Commenting on the contest, Mr. Roland
Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “Since
inception in 1919, Citroën logo stood
forboldness and an unfailing human attachment. Globally, Citroën is a “Loved
Brand” recognised for its Bold Designs & Comfort offering unique “People
minded technologies” in its vehicles. The unique double chevron logo is
unmistakably & distinctively Citroën. We are new in India. To connect with
the new age “digital Indians” we have launched the #InspiredByIndia Contest on
Facebook, Instagram & Twitter which will enable the people of India to
engage with our Brand through the exciting opportunity of identifying
omni-presence of chevrons in our everyday life. The contest is now live and we
would like to invite everyone to be a part of Citroën’s exciting new journey in
India. Come join us!”
In 1900, André
Citroën successfully utilised a patent for gears in the form of double
chevrons, a symbol he then used in 1919, when he began to manufacture cars.
Between 1921 and 1936, the oval was replaced by a hexagon on a blue background
that highlighted the yellow chevrons, then the name Citroën was introduced. In
the early 1930s, a parallel logo appeared, representing a swan sailing in
Citroën rafters, to symbolize the new floating engines.
By 1959, yellow
chevrons protrude from a white ellipse and then in 1966, the name Citroën is
integrated in a blue square. From 1985, to modernize the image of the brand,
the rafters are now white and inserted within a red square. In 2009, the brands
new logo features chromed and rounded chevrons in 3D, with Citroën inscribed in
red underneath. It was refined further in 2016 when a 2D version inspired by a
flat design, was unveiled.
About Citroën
At the heart of
the automotive market, Citroën has asserted
itself since 1919 as a popular brand in the true sense of the word, making
people and their lifestyles its first source of inspiration. A spirit
underlined by its ‘Inspired by You’ signature and embodied by cars combining
unique design and benchmark comfort. Within the sector of mainstream brands,
Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La
Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over
90 countries.
.jpg)
