OYO Townhouse reaches a milestone 100 hotels; becomes India’s largest mid-market boutique hotel brand
- OYO Townhouse is the friendly neighbourhood hotel, which is targeted at millennials.
- The 100th OYO Townhouse has opened in Pune and it is OYO’s biggest Townhouse till date with 130 rooms!.
- OYO Townhouse enjoys one of the highest customer ratings, plans to expand across multiple cities in India by 2019-end.
- With ~90% occupancy, OYO Townhouse has witnessed 1.3X growth in repeat customers across 16 cities in India in the current quarter (Apr-June 2019).
New
Delhi, 24 June, 2019: OYO Hotels & Homes, India’s largest
hotel chain in the budget and mid-market segment, and the world’s 6th largest
and fastest-growing chain of fully operated, franchised and leased hotels,
homes, managed living and workspaces, today announced that it has reached a milestone by opening the doors
of its 100th OYO Townhouse in India, which is also the biggest so far with more
than 130 rooms. OYO Townhouse, ‘the friendly neighbourhood hotel’, is a unique
combination of a hotel, home, merchandise store and café and is targeted at
millennial travellers aspiring premium economy accommodations.
The 100th OYO Townhouse is in Pune. This
makes OYO Townhouse the largest mid-market boutique hospitality brand in the
country and gives a fresh impetus to OYO’s plans to expand OYO Townhouse to
400+ hotels in multiple cities from the existing 16, by the end of 2019 across
India. Currently, OYO Townhouse is in India, UK & the US.
The 100th Townhouse in Pune, the biggest
so far, comes with some great offerings and unique experiences with a rooftop
and speciality restaurant, coffee shop, spa, 2 banquets, impressive lobby, and
ample parking space. It's a one-stop shop for all personal and professional
requirement of a travelling millennial.
With ~90% occupancy, OYO Townhouse has
witnessed 1.3x growth in the number of repeat customers. OYO Townhouse has also
received great feedback from guests with 82% consistently rating them 4 &
above (out of 5). Interestingly, 90% of its bookings have come from organic
channels in the current quarter* (Apr-June 2019)
Commenting
on the growth, Aditya Ghosh, CEO of OYO, India & South Asia, said, “The
100th OYO Townhouse in India is a big moment for us. Within 29 months since its
launch in India in January 2017, OYO Townhouse has captured the imagination of
millions of value-conscious and globetrotting millennials across 16 cities in
the country. With the
opening of the 100th OYO Townhouse, we are strengthening our lead as India’s
largest mid-market hotel brand and will continue to aggressively expand the
category by working closely with asset owners to offer quality, convenient and
comfortable accommodations at affordable price points.”
Ankit Tandon, Chief
Operating Officer, Operated Business, OYO Hotels & Homes, added, “The overwhelming response to our
mid-market offering OYO Townhouse has been one of the key drivers of OYO’s
growth in India. OYO
Townhouse is one of our most loved brands with 82% guests rating it highly.
Through this brand, we aim to offer a unique hospitality experience, designed
to suit the needs of the new age millennial travelers, looking for convenience,
comfort, value for money, all within a contemporary set up. With the 100th
Townhouse launch, we are reinforcing our mission of creating quality living spaces for everyone
and are geared towards expanding operations to many more cities across India by
2019-end.”
The 100 OYO Townhouses are spread across
16 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad,
Chennai, Pune, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow and
Coimbatore. With plans to expand to 400+ hotels, OYO Townhouse will be making
its debut in multiple new Indian cities from the existing 16!
Built on 6 layers of innovation: Smarter
Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service,
Smarter Locations, OYO Townhouse caters to the needs of the millennial
travelers. It breaks away from decades-old hotel industry templates, where new
age systems and services have replaced the older, wasteful conventions of the
past. Every single element at OYO Townhouse – from the breakfast menu to the
booking process – has been re-engineered for this category of guests to deliver
higher quality and better value. OYO engages with top quality engineers,
designers, technical experts and leverages innovative technology to design and
build visually appealing living spaces and offer the best customer experience
at an OYO Townhouse. This is further testified by a Redseer report (September
2018) that states that Townhouse has the fastest turnover around time, 2x faster than comparable peers, and lowest
staff-to-room ratio. Centralized operations have led to >2.5x staff
efficiencies. The report also states that Townhouse has achieved 3x growth
velocity by adding more rooms as compared to peers.
About
OYO Hotels & Homes:
Opening its doors in
2013, OYO Hotels & Homes is the world’s sixth-largest chain of hotels,
homes, managed living and workspaces. The portfolio combines fully operated
real estate comprising more than 23,000 hotels and 46,000 vacation homes. Now
with @Leisure Group joining the chain, OYO can be found in more than 800 cities
in 80 countries, including the U.S., Europe, U.K., India, Malaysia, Middle
East, Indonesia, Philippines, and Japan. For more information, log onto https://www.oyorooms.com/
