SENIORITY- a RPG Group Company Expands Retail Footprint with its First Experience Store in Chennai

• Launches new store in Chennai in association with CareFinder

Chennai, 25^th June, 2019: Seniority, India’s largest shopping destination for senior citizens, announced the launch of its first retail outlet in Chennai in association with CareFinder, a provider of elderly care, assisted living arrangements and senior care services. With this expansion, Seniority will cater to the thriving senior citizen community by providing quality products with robust customer service initiatives.

Further to the successful store launches in Pune, Coimbatore and Bhiwadi, Seniority’s fourth store in Chennai will offer a seamless in-store experience with an innovative range of products for all seniors and their caregivers. According to the India Ageing Report 2017 published by the United Nations Population Fund (UNFPA), more than 11% of the 60+ age group is based in Tamil Nadu, making it the second highest senior citizen populated state in the country.

(From Right) S. Srikumar, CEO, CareFinder, Ayush Agrawal and Tapan Mishra, Co-founders, Seniority, Padma Shri. Dr.V.S.Natarajan, Geriatric Physician, Educationist, Author and Social Worker

Ayush Agrawal and Tapan Mishra, Co-founders, Seniority said, “Senior citizens and their caregivers have distinct needs and our thoughtfully curated product portfolio reflects just that. Chennai has a large population of elderly people and we want to be their first port of call for all medical and lifestyle needs. This is our fourth store in the country, and we are confident that our association with CareFinder will help us reach the growing number of senior citizens in Tamil Nadu. We welcome our customers to visit us and experience the vision of ‘Live Evergreen’,while also actively engaging with usthroughour community initiatives.”

On the occasion of the store launch, P.S. Srikumar, CEO, CareFinder, said, “Tamil Nadu ranks second in India in terms of the total percentage of elder population. For CareFinder, which completed 4 years in June 2019, associating with Seniority was the next logical step in serving the elders and their caregivers.The wide variety of quality products, competitive prices and excellent customer experience make Seniority a preferred shopping destination for senior citizens. The partnership will be a win-win for both CareFinder and Seniority in addressing a growing need in this segment.Exciting times ahead.”

(L-R) Ayush Agrawal and Tapan Mishra, Co-founders, Seniority

Recent studies suggest that the 60+ age group is the fastest growing population in the country, growing at 4% year-on-year as compared to the national population growth of 2% year-on-year. There are about 120 million senior citizens in India, each of them with discerning needs that require special attention. Seniority aims to become the first port-of-call for all medical, wellness and lifestyle needs of senior citizens and is now strengthening its offline presence by foraying into the different regions of the country.

About Seniority Pvt. Ltd.:

Seniority, an RPG Group Company, is India’s largest shopping destination for senior citizens. With a thoughtfully curated product portfolio of over 6,000 products ranging from medical and wellness to leisure and lifestyle, the company provides a seamless experience through its online website and retail stores in Pune and Coimbatore, focusing on making everyday lives easier for seniors. Seniority has also introduced WhatsApp shopping, which enables assisted shopping for senior citizens, a first-of-its-kind feature in the e-commerce space. 

Seniority holds the Limca Book of Records for conducting the largest hatha yoga session with over 400 people in Pune. It was also awarded the ‘Specialty e-Retailer of the Year’ at the recently concluded India Retail & e-Retail Congress 2019.

As of May 2019, Seniority has over 3 lakh customers, spread across 20,000 pin codes in India and continues to engage in community building initiatives throughout the country. With the brand ethos as ‘Live Evergreen’, Seniority aims to resonate with the senior citizens of today who are independent and empowered in their own right. For more details please visit:www.seniority.in

About Care Finder:

Care Finder, (www.carefinder.in) established in 2015, is the brand of Integrated Eldercare Solutions Pvt Ltd. It provides solutions for living (including assisted living, palliative care, memory care, etc.), home health care (nursing, medical equipment, home hospital), retrofitting (elder space audits, making spaces safer for elders) and concierge services. It works on large format events and exhibitions specific to senior care. Care Finder’s consulting arm works on project reports and research in area of care and living. Since inception, Care Finder has helped over 2000 elders and their caregivers find near-fit solutions to their needs.