NBA, ACG and BFI To Launch India’s Largest School-based Basketball Program In Collaboration With Skechers

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Chennai, 2024 – The National Basketball Association (NBA), ACG, a global leader in pharmaceutical solutions, and the Basketball Federation of India (BFI), the governing body of basketball in the country, today announced the launch of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country.  Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.

NBA, ACG and BFI To Launch India’s Largest School-based Basketball Program In Collaboration With Skechers

The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, Sept. 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana.  The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year.  The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date

The announcement was made today at a press conference in Mumbai by BFI President Aadhav Arjuna, NBA Asia Strategy Head and NBA India Country Head Rajah Chaudhry, ACG Chief Marketing Officer Alex Robertson and CEO of Skechers South Asia Pvt. Ltd. Rahul Vira.  

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