Godrej Security Solutions Introduces Secure 4.0 products Matrix Locker, AccuGold & SmartFog

• Godrej Security Solutions introduces Secure 4.0 with a spotlight on the foremost advancements in home & institutional security

Chennai, 18th August 2023: Godrej Security Solutions, a division of Godrej & Boyce, the flagship company of the Godrej Group, unveiled their latest innovations at the Secure 4.0 event in Chennai. The leading security solutions brand showcased cutting-edge advancements in home and institutional security, underlining its commitment to excellence and innovation.

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The highlight of the event was the introduction of the new Matrix Locker with I Warn—a sophisticated security solution that exemplifies the fusion of traditional security with modern digital integration.  The inception of the new Matrix locker originated from recognizing consumers' aspiration for a home storage solution that not only radiated a premium design but also heightened aesthetics, effectively meeting their longing for a locker option that boasts enhanced visual appeal. This advanced home locker boasts a comprehensive security ecosystem tailored to meet the diverse needs of customers in today's dynamic environment. It is equipped with the I-Warn sensor which is an additional layer of security that alerts homeowners whenever unauthorized access or tampering with lockers occurs. 

Pushkar Gokhale, Business Head of Godrej Security Solutions

Recognizing Chennai's status as one of the fastest-growing markets, with an impressive Compound Annual Growth Rate (CAGR) of 15% year on year, the brand is focused on expanding its footprint, particularly within the jeweller community. The Secure 4.0 event showcased a range of innovations, including the Matrix Locker with I warn, alongside comprehensive security solutions and revolutionary technology like the 'SmartFog’ – A powerful fogging security system designed to halt intruders in their tracks, adding an additional layer of protection. In addition, Godrej Security Solutions also introduced ‘AccuGold’ – A gold testing machine to determine the gold purity with the highest accuracy. 

Mr. Pushkar Gokhale, Business Head of Godrej Security Solutions, expressed the brand's commitment to constant innovation to meet evolving security needs. He stated, “Our journey at Godrej Security Solutions is marked by our commitment to innovation and the delivery of effective solutions that align with our customers' changing security requirements. 

The launch of the 'New Matrix Home Locker with I -warn Alarm system', 'SmartFog integration’ and ‘Accugold’ Gold purity Testing machines, represents a significant leap forward in security solutions. We have invested significantly in research and development, allowing us to introduce state-of-the-art Solutions that bolster the security of both institutions and homes. We are excited to present these breakthrough products as a part of our Secure 4.0 initiative, and confident that these shall empower all our Customers including Jewellers, with unparalleled protection and peace of mind." 

Chennai's emergence as a key market for institutional security, especially within the jeweller community due to their substantial gold holdings, has not gone unnoticed. Godrej Security Solutions prides itself on its best-in-class after-sales service, characterized by its robust service infrastructure, extensive network of channel partners, and authorized service providers that cater to the diverse corners of Chennai. The brand believes that these three innovative offerings—the new Matrix Locker with I warn, SmartFog, and a heightened focus on after-sales service—will enable it to spearhead growth in Chennai's rapidly expanding institutional and home security sectors.

Mr. Gokhale further revealed an ongoing awareness campaign focusing on insurance claims. He emphasized that many businesses lack awareness about the inclusions and exclusions of their Insurance policies, particularly the fact that insurance companies do not cover any Cash which is not kept inside a Safe. He stated the criticality of having a locker to store cash else the claims in the event of theft of cash will not be considered by the Insurance company. The campaign aims to equip businesses with the knowledge needed to make informed decisions, mitigate risks, and effectively safeguard their financial interests.

With an unwavering commitment to innovation and security, Godrej Security Solutions is consistently redefining industry standards. Secure 4.0 is part of the brand's ongoing effort to raise awareness about evolving threats and to encourage users to adopt the best security measures available.

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