Dabur launches New Vatika Neelibhringa21 Hair Growth Oil

• Made by ancient Ayurvedic method of Tail Pak Vidhi, It has the power of 14 Ayurvedic herbs which is clinically proven to grow new hair in 2 months.

Chennai, September, 2022: Dabur India Ltd., India's most trusted natural personal care company, announced the launch of all New Vatika Neelibhringa21 Hair Growth Oil, further strengthening its presence in the hair oil market. It is an Ayurvedic medicinal hair oil clinically tested to reduce hairfall and grow new hair in 2 months.

Mr. Abhishek Jugran, Vice President-Marketing, Dabur India Ltd said, "Vatika is the flagship hair care brand from the House of Dabur and has evolved as the preferred hair oil of millions of consumers over the years. Taking the Vatika’s equity of solving key hair problems further, we have expanded the portfolio with the launch of Vatika Neelibhringa21ayurvedic medicinal Hair Growth Oil. It is made by an ancient ayurvedic method of Tail Pak Vidhi and contains the power of 14 Ayurvedic herbs like Nili, Bhringraj, Draksha, Yashtimadhu, etc. which are proven ingredients to fight key signs of hair fall and help grow new hair. The oil is clinically tested to provide 21 hair benefits like reduction in hairfall, strengthening of hair roots, reduction in hair thinning besides growing new hair in just 2 months.

The new Vatika Neelibhringa21 Hair Growth Oil will be available in 2 SKUs: 50 ML and 100 ML, priced at Rs. 199 and Rs. 399 respectively. It will be available on leading e-commerce platforms and regular retail channels.

“The new Vatika Neelibhringa21 Hair Growth Oil comes with an ergonomically designed easy to use comb applicator that helps enhance micro circulation of the scalp and allows targeted oil application at the roots. We are confident that with the launch of new Vatika Neelibhringa21 Hair Growth Oil, we will be able to provide consumers with a potent ayurvedic solution which addresses the biggest need of halrfall and hair growth.” Mr. Jugran added.

Mr. Ankur Kumar, GM Hair Care,Dabur India Ltd. said, “To drive awareness around Neelibhringa21, we will be using multimedia approach, where we will educate consumers about the science of Ayurveda, breaking myths around hairfall. We will be driving conversations through communities, doing sampling, educating consumers about ingredient benefits through some influencers, besides using the mainstream media of TV and Print.”

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