IMAX To Open Its Second Theatre In Tamilnadu
- IMAX Signs Deal With Broadway To Bring Its First IMAX Theatre to Coimbatore
Chennai, 16th December 2021 : IMAX Corporation and Broadway Megaaplex today announced that they have signed an agreement to develop a new IMAX theatre in Coimbatore, India, at Broadway’s newly planned megaaplex site. Scheduled to open in the spring of 2022, the deal will bring the first IMAX theatre ever to the city and marks the first agreement between the global entertainment technology company and the regional megaaplex chain.
The new theatre will feature IMAX with Laser technology, a next generation laser projection system and 12-channel sound system exclusive to IMAX theatres. IMAX with Laser is immersive by design, developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a movie going experience unlike anything else. Films shown in the new IMAX theatre will also be optimized through IMAX’s propriety Digital Media Re-Mastering, or “DMR”, process – enhancing the image frame-by-frame specifically for IMAX screens, with direct input from filmmakers.
“We’re excited to sign our first deal with Broadway Megaaplex, a regional multiplex chain in southern India, which will bring IMAX to a new pre-eminent megaaplex location and expand our footprint in India beyond just the largest cities,” said Giovanni Dolci, Chief Sales Officer, IMAX. “As theatres re-open worldwide, IMAX’s popularity is growing with moviegoers and filmmakers across Hollywood and local titles. We’re excited to continue meeting that demand in India backed by strong Bollywood lineup.”
“Over the years, Broadway has evolved with a pristine devotion to entertain customers in a socially responsible manner. We have worked towards ensuring that we are able to offer experiences that are enriching in every sense. Our partnership with IMAX is in line with our vision to offer entertainment with the best available technology and we hope that with this association we are able to bring a world class offering for our loyal customers in Coimbatore. We will continue to work closely with the team at IMAX to strengthen our partnership in the years to come,” said Broadway Megaaplex.
IMAX’s most advanced theatre experience to-date, the IMAX with Laser at the Broadway Megaaplex will be set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increase resolution, deeper contrast, and the widest range of colors – all exclusive to IMAX screens.
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2021, there were 1,664 IMAX theater systems (1,580 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 85 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "HK.1970."
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