Actress Varalaxmi Sarathkumar Launched 'E-Commerce on Wheels" Kadaiveedhi Cart" for underprivileged women, differently abled and transgenders
CHENNAI, TN - To celebrate international Women's day on March 8th, 2021, Actor Founder, Save Sakthi Foundation, Ms.Varalaxmi Sarathkumar has launched Kadaiveedhi's E-Commerce On Wheels. It's a street cart loaded with women made products like Hair care Skin Care, Accessories, Jewellery, Groceries, Podis, Pickles,Oils, Appalams, Sweets, Snacks, Perfumes, Incense sticks, Scented candles & more. This cart will be sponsored for underprivileged women, differently abled and transgenders to create careers and financial independence during this pandemic.
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We started Kadaiveedhi Shop in 2017 to encourage women to sell on e-Commerce, especially mothers who couldn't get back to work after childbirth. All they have is 4 hours in a day and with that, we have built brands out of them, says Sangeetha Arunachalam, Co-Founder, and Operations Head of Kadaiveedhi.
Kadaiveedhi is not just an e-commerce platform. It's a complete skill development program to ideate, mature, educate and build new products/services/events out of women who crave for financial independence, says Jay Thattai, Co-Founder, Technology, Strategy & Marketing head of Kadaiveedhi.
The vision is to scale up this initiative across India in the lines of Digital India. Atma Nirbhar Bharath & Vocal for Local to bring about a change at the grassroot level. Kadaiveedhi takes this opportunity to welcome sponsors & NGOs for a partnership.
Kadaiveedhi seeks the Government's guidance to develop the skill of micro businesses at the base of the pyramid, across India
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