Piaggio launches a 1st of its kind E-commerce platform in the commercial vehicle industry in India
- URL - www.apeautomall.com
- Fast and easy end-to -end online purchasing experience, finance offers and home delivery.
- Click to Book with special Introductory Online booking offer of Rs. 2000 as additional benefit
Chennai, 7 July,2020: Piaggio
Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group,
European leader of the 2Wh sector and India’s leading manufacturer of small
commercial vehicles today introduced a new e-commerce platform for its
commercial vehicles, a first of its kind in the commercial vehicle industry in India.
Piaggio
had already launched the e-commerce website for its two-wheeler range of
products on 10th June, 2020. Now a new E-commerce platform is being
launched for its commercial vehicle brand Ape’, keeping in mind the requirement
of commercial vehicle customers. This new e-commerce platform integrates all Piaggio
commercial vehicle dealerships across India for local connect and a standardized
delivery experience.
This
new initiative is an effort towards enriching the customer experience by
delivering a differentiated value proposition. In this first of its kind e-commerce platform,
the customer can easily navigate through various sections of the website. Once
the customer selects his city, the models applicable in that market would be
displayed for him to conveniently choose from. Customers can also access product
features & technical information on this platform.
Customers can get the Ex Showroom and
On Road Price for their city, calculate their EMI, apply for a loan from their
preferred financier & book online by paying Rs. 1000/- only. Booking amount
payments can be done securely through various options like Pay wallets, Net-banking,
Credit card or Debit card as per the customer choice. Piaggio has provided
various finance options to the customer who can apply for the required amount
of loan on the platform itself. Post documentation and final payment the
selected vehicle will be delivered to the customer’s door step by trained
dealership staff with all safety measures followed.
Talking about this launch, Mr. Diego Graffi, Chairman & MD of
Piaggio Vehicles Pvt. Ltd. said, “As a leader brand in the 3Wh cargo category and a leading small
commercial vehicle brand, Piaggio believes in providing the best services and
solutions to our customers in line with changing buying behaviours. The launch
of this unique platform in the commercial vehicle space will enable our customers
to book their selected model from the comfort of their homes without visiting
the showroom. We feel that this one of its kind offering in the Indian CV space
will benefit our customers in many ways. We are
constantly innovating with our products and processes to address the needs of
changing times, and we have planned many more initiatives in the near future
for our customers.”
A nationwide reopening of
dealerships has already started with all care taken of sanitization and following
of regulations. Currently, a majority of PVPL dealerships are functional
ensuring customers have access to the free service and warranty extensions the
company began offering at the start of the COVID-19 crisis.
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