Arvind announces launch of revolutionary anti-viral fabrics under its “Intellifabrix” brand
- Arvind partners with Swiss Textile Innovator HeiQ to introduce HeiQViroblock technology in India
- Arvind will offer Shirting & Suiting Fabrics, Readymade Garments and Face Masks using this technology
Chennai: June
10, 2020: While fabrics have been usually associated with
fashion, as the world faces the COVID-19 crisis, there is an urgent need for
antiviral fabrics in our daily lives. Arvind Limited, India’s leading
textile-to-retail conglomerate today announced launch of Anti-ViralTextile technology
for the First time in India under its brand “Intellifabrix”. Arvindhas partnered
with Swiss Textile Innovation leader HeiQ Materials AG in association with
Taiwanese Specialty chemical major M/S Jintex Corporation to introduce this
revolutionary anti-virus technology in India.
Research shows that viruses and bacteria, can remain
active on textile surfaces for up to two days. Garments treated with
HeiQViroblock actively inhibit viruses and kill them upon contact, helping to
minimize the potential for re-transmission of pathogens through clothing.
Announcing the launch of the anti-viral fabrics
under INTELLIFABRIX Mr.KulinLalbhai,
Executive Director, Arvind Limited says, “The world is facing an
unprecedented crisis due to COVID-19. In this context, we are committed to keep
our customers safe and that is why we have tied up with HeiQ to bring its
revolutionary Viroblock technology to India. We are excited with this
partnership and in a very short period of time we will introduce into the
Indian market fabrics that will provide best-in-class viral protection and are
fashionable at the same time.”
HeiQViroblock is one of the most advanced global
antiviral products created by HeiQ, a Swiss textile innovator. HeiQViroblock
significantly enhances the antiviral log reduction and reduces viral
infectivity by 99.99% and is one of the first textile technologies in the world to
claim such efficacy on SARS-CoV-2.HeiQViroblock has been designed to
stay active on treated garments for 30 gentle domestic washes, ensuring safety
for the consumer that lasts for a good part of the garment’s life.
Talking about the partnership Mr. Carlo Centonze, CEO, HeiQ Groupsaid,
"HeiQViroblock is a special
combination of our advanced silver and vesicle technology that has been proven
effective against the human coronavirus 229E &SARS-CoV-2,
causing Covid-19, with 99.99% reduction of virus
in 30 minutes. It is a safe, hypoallergenic and patent pending technology. We
are pleased to partner with Innovative Brand ‘Arvind’ in India to offer this
technology across their range of products”.
Innovation is one of the key pillars of Arvind’s
growth and success. From innovation in fibre to sustainability in fashion,
Arvind has been revolutionizing the fashion industry and powering high- fashion
brands across the world with continuous innovative offerings. Arvind has led
the battle against COVID-19 by manufacturing PPE suits and Masks using its rich
technical textiles knowledge, and now the company is happy to bring this
breakthrough innovation of anti-viral fabrics under the INTELLIFABRIX brand to
the Indian market.
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