WolfzHowl Strategic Instigations thanks Indian Railways with #ThankYouIndianRailways initiative in association with Mavcomm Group
Chennai: May 23, 2020: Looking
at the gloomy situation, fear and negativity in the country due to Covid-19, a
campaign named #ThankYouIndianRailways has been created by Strategy firm WolfzHowl
and Communications firm Mavcomm to spread positivity, acknowledge and
appreciate the stellar and tireless work of Indian Railways during the Covid-19
Pandemic. This 167yr old institution has been the cornerstone of India's growth
story and whenever Indians have faced adversity, Indian Railways has
unflinchingly stood by them.
 |
| Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations |
The campaign consists of two videos: 1. Indian
Railways - The Unsung Covid-19 Heroes which consists of a song titled Chuk Chuk
Rail gadi and 2. Indian Railways - The COVID WARRIOR which is a poem on the
role played by Indian Railways. Both the song and poem appreciate the work of
Indian Railways through its lyrics.
Kalyan Ram Challapalli, Chief Strategist and
Founder, WolfzHowl Strategic Instigations, said, "As a
culture and consumer strategy firm we see negative news day in and day out and
we believe that people need something positive to celebrate. This “ACT” on
Indian railways is exactly that. Celebrating the achievements of our Indian
railways in the fight against Covid is a celebration of our own ingenuity as a
nation. This campaign is conceived entirely in-house by the wolves and
ex-wolves. Songs written, campaign planning and all the execution stimulus done
in house is our personal moment of celebration too."
 |
| Anand Mahesh Talari, Co-Founder & Managing Director, Mavcomm Group |
As a Strategic consultancy that lives and breathes
Consumer and Culture, it is also our responsibility to find the white space of
hope, optimism and opportunity no one else is able to see. Our aim from this
initiative is just to contribute in spreading that light of positivity in these
rather bleak times of darkness.
Commenting on the initiative, Anand Mahesh
Talari, Co-Founder & Managing Director, Mavcomm Group, said, "We
strongly believe in the maxim of 'Gratitude is the only Attitude'. Indian
Railways has been an integrated part of our growing up years and when WolfzHowl
told us their concept we were quite simply blown away. It's an honor to be
associated with this campaign which expresses our appreciation for the stellar
role played by Indian Railways in serving the people and nation amongst not
only the Covid-19 situation but at all times. Our gratitude also goes out to
WolfzHowl for allowing us to partner them for this wonderful initiative."
Links to the campaign:
〰〰〰
.jpg)
