vivo India salutes all “Heroes Who Care”
Chennai: vivo India, the global smartphone brand, today released a new digital
film titled “Heroes Who Care”, saluting doctors
and frontline health workers, who are relentlessly fighting the global pandemic
- COVID-19. Executed by Dentsu Impact, the film aims to remind people that
while we are locked in the safety of our homes and are practising social distancing, there is a section of society that has undertaken
the most daunting of tasks. They are out there, fighting it out every single
moment and are making sacrifices above and beyond their call of duty.
They truly are our
real heroes and we should be thankful to them for their courage, determination,
selflessness, optimism, and forthcomingness in overcoming this global health
crisis. In this emotionally driven digital film, vivo India showcases the
efforts and resilience of healthcare professionals, who are leaving no stone
unturned to fight this global pandemic.
Doctors and nurses across
India are working round the clock making sacrifices beyond their call of duty.
This film is an effort to applaud the community that is taking on this global
crisis. As a part of vivo India’s CSR initiative we have also donated over two
lac surgical and N95 masks to support these heroes. And, we plan to donate even
more in the coming times.
Sharing his thoughts on
the brand film, Nipun
Marya, Director Brand Strategy, vivo India, said, “Doctors and frontline medical staff are showing tremendous courage
in combating the global pandemic. With this digital film, we at vivo India
would like to truly thank these real heroes in white, blue and green capes and
salute them for fronting this battle so we can stay safe.”
Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “The
idea revolves around a simple truth - when the world is in danger, it looks to
its heroes to save it. Heroes may exist in myths, but today, in the midst of
the novel coronavirus pandemic, they exist in real life. They are the doctors,
nurses and medical staff sacrificing everything and thinking above their safety
in order to save lives. This film is an ode to their fighting spirit, and the
fact that they are the ones who are giving the rest of us hope.”
About vivo India: vivo, a premium global smartphone
brand, entered India in late 2014, and has established itself as one of the top
smartphone brands in the country. With a manufacturing facility in Greater
Noida, the company has a robust distribution network across the country both
online and offline, providing best in class quality services to approximately
550 cities, in 27 states and 5 union territories backed by more than 600
service centres. The organization is dedicated to the pursuit of perfection and
is continuously creating surprises for users through constant innovation.
Through smartphones, vivo offers users a professional-grade photography
solution, taking mobile photography to the level of an art form, witnessing and
recording all of life’s beautiful moments.
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