Britannia launches a WhatsApp based ‘Store Locator’, enables consumers to shop for its products nearby
- The Store Locator has been launched pan India.
- A consumer can interact with the ‘Store locator’ by sending ‘BRIT’ on WhatsApp to mobile number 4071012222 and following the instructions.
Britannia Industries Ltd has launched a
‘Store Locator’ service to enable consumers to find their favorite Britannia products
in stores nearby. Given the context of the ongoing lockdown, the GPS-based
Chatbot publishes a list of stores near the consumer’s current location, which
have been recently serviced by the Company.
The technology solution has been built to swiftly respond
to the surge in consumer demand and the consumers’ increasing need to find the
range of Britannia products at close proximity to where they reside.
Commenting on the quick turnaround of the WhatsApp based
Store Locator, Mr. Varun Berry, Managing
Director, Britannia Industries, said, “Given the ongoing lockdown, our
teams are constantly innovating to ensure high accessibility to our products,
across geographies and town classes. The WhatsApp Chatbot is one such timely
solution built to help consumers discover our products in their neighborhood.”
Mr. Berry added, “The
high degree of familiarity that the Indian consumers have with WhatsApp makes
it an ideal platform to reach a wide demographic of consumers.”
For more information on the WhatsApp based Store Locator
please log onto https://bit.ly/3bKeb5S
About Britannia
Industries
With a 100-year legacy and a turnover of over INR 10000 Cr, Britannia
Industries is India’s leading biscuit manufacturer, also present in many other
food categories and with a growing presence across the globe. Cherished by many
generations of Indians, Britannia produces India’s favourite brands like Good
Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and
is present in over half of Indian homes. Britannia’s portfolio of products
expands beyond biscuits and includes dairy, cakes, rusk and breads. The company
is present in more than 60 countries across North America, Europe, Africa,
South East Asia and GCC and is growing at the pace of 1 new geography a year,
in terms of local manufacturing operations. Britannia and its flagship brands
are routinely voted amongst India’s most trusted, valuable and popular brands
in various Consumer and Industry surveys conducted by prestigious organizations
like Millward Brown, IMRB and WPP Group, among others. It is India’s first Zero
Transfat food Company and 47% of its product portfolio is fortified with
essentials micro-nutrients. Britannia believes that ‘Taste & Trust’ are its
sobriquets and constantly endeavours to make a Billion Indians reach out for a
delightful and healthy Britannia product several times a day!
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