Phoenix MarketCity and Palladium to adorn its walls with the beautiful Street Art!
- Exquisiteness of street art to be exhibited at Phoenix MarketCity!
Chennai,
25th February 2020: Creating a platform to make art available
for all, Phoenix MarketCity and
Palladium in collaboration with ‘St+Art
Chennai’ organizes a first of its kind event, ‘India Pop-an urban journey
from India's past to future through art’, on 1st March, 2020(Sunday). Empty spaces in the mall were
transformed into beautiful canvasses with breathtaking artworks, to connect
with the people of Chennai through contemporary urban art projects.
The festival introduced street art in its full
glory to the people of Chennai, making it accessible to everybody irrespective
of their background. Adding to Phoenix MarketCity’s and Palladium's established
ethos, customers were made to experience art through compelling content,
creating deeper bonds with the community. The artistic creations unveiled the beautiful
relationship between human beings and environment.
The launch of the art festival was followed by a
panel discussion on the topic, 'Role
of public art in Indian cities'. The
panelists; Dr. John Alby, Regional
Deputy Commissioner, South Zone, Greater Chennai corporation, Mr. Raj Cherubal, CEO, Chennai Smart
City Ltd, Ms. Vidhya Mohankumar,
Founder & Principal, Urban Design Collective and Ms. Poornima Sukumar, Founder Aravani Art Project; gave insights on
the importance of art in public spaces.
 |
(Left to Right) Mr. Raj Cherubal (CEO, Chennai
Smart City Ltd), Dr. John
Alby (Regional Deputy Commissioner, South Zone, Greater
Chennai corporation), Ms.
Vidhya Mohankumar (Founder & Principal, Urban Design Collective) and Ms. Poornima Sukumar (Founder Aravani
Art Project)
|
The project, ‘India Pop’, was conceptualized
as an interactive journey through myriad facets of Indian popular culture,
featuring four installations and a celebrative event with graffiti jam, hip hop
cyphers and much more. A ‘Travelling photo studio’, an art installation by Hanif Kureshi and Professor Jyotindra Jain,which included paintings that has been a
part of art festivals like Serendipity Art
Festival and Indian Art Fairhave
travelled 1000’s of kmswas also exhibited for the people of Chennai to experience
it. In a contemporary elaboration, artists Shiva
Nallaperumal and HanifKureshi have
brought back to life – the Indo-Aryan script, ‘Saurashtra’, which was
once spoken in the Saurashtra region with the installation to invite people to read
the past.
The onlookers were taken on a journey to the
world of art through anaudio-video installation, ‘India Unfiltered’ y
artist Marc Lee and Akshat Naurel. The immersive art created an awareness on the influence of
digital accessibility and its impact on public consciousness and visual
aesthetics.
Nikunj,
also
known as ArtistDo among the artistic
community, has given life to the walls in the basement with his Anamorphic
mural which created an intimate and interactive element for the spectators.
Additionally patrons were given a hands-on experience in creating street art
with a workshop titled, ‘Chennai on a Canvas - a
participative street art workshop’ by artist Akill.
The art festival will be held for a span of 18
days with different activities that aims to enrich everyone with the knowledge
of art. Commenting
on the occasion Mr.Vijay Choraria, Managing Director - Crest Ventures Limited,
Co-promoter - Phoenix MarketCity and Palladium (Chennai) said: “Phoenix MarketCity has been using art as a
medium to communicate with public since its inception in 2013. As a shopping
mall we believe that we play an important role in connecting people of all
communities and sharing creative expressions about the cultural history of the
city through art.
Therefore, we have always tried to bring in well-celebrated
artists and exclusive art works to our mall that can carry the beauty of art,
not only in the form of paintings but installations, experiential art works like
the celestial art and many more.
We are happy to associate with ‘St+art India’
foundation and are assured that this association will turn out to be a great
success for all its good intentions. The collaboration can also drive traffic
to ‘Kannagi Nagar’ where we can spread the word about the initiative.”
The
information on the artists and the type of art work are given below:
Hanif
Kureshi works with street art and typography. He absorbs
the surroundings to his work and evokes a sense of memory. His travelling photo
studio in collaboration with professor Jyothindra Jain was inaugurated during
the Serendipity Art Festival 2019 and has been exhibited in Delhi, Lodhi Art
Festival 2019. Location: Courtyard,
Phoenix MarketCity
Shiva
Nallaperumal is a graphic designer, type designer and
illustrator from Chennai. He will present Saurashtra, a type installation.
Saurashtra is an Indo-Aryan script which was once spoken in ‘Saurashtra’ region
and the art try to track the lost fonts and scripts. Location: Amphitheatre
Artist
Do is street
artist from Gujarat, India who started his street art journey with graffiti
back in 2014. Over the years, the artist has solidified his body of work using
a diverse range of mediums, including graffiti, wall art, and illustration.
Located in urban environments, Do’s works often infuse local themes and stories
in their visual narrative, creating an intimate interactive element for their
spectators. The artist has worked with various brands like FB, Google and Levis
to create visual arts projects."Location:
Palladium lift passage.
- Marc Lee and
AkshatNauriyal will feature ‘India unfiltered’, an immersive
audio video installation. Location:
Palladium food court
- Marc Lee is a Swiss
artist who is creating network-oriented interactive art projects: interactive
installations, media art, internet art, performance art, video art, augmented
reality (AR) art, virtual reality (VR) art and mobile art.
- AkshatNauriyal is
a multi-media artist from New Delhi. He uses emerging technologies such as
Augmented reality, along with film and motion graphics to create works which
critique the socio-political realities of the world around us.
- Artist Do is street artist from Gujarat, India who started his street art journey with graffiti back in 2014. Over the years, the artist has solidified his body of work using a diverse range of mediums, including graffiti, wall art, and illustration. Located in urban environments, Do’s works often infuse local themes and stories in their visual narrative, creating an intimate interactive element for their spectators. The artist has worked with various brands like FB, Google and Levis to create visual arts projects."Location: Palladium lift passage
About Phoenix
MarketCity, Chennai: Phoenix MarketCity, a joint venture of
Phoenix Mills & Crest Ventures is Chennai’s premium Shopping, Entertainment
& Dining Destination. Spread over 1 million sq.ft, the mall is located in
Velachery amidst the fast growing hubs of south Chennai. The mall hosts
international and domestic retail brands, anchor stores of fashion, lifestyle,
sports, electronics and home furnishing etc. The mall also offers the best fine
dining restaurants giving shoppers a chance to indulge in global and local
cuisine. Being one of the premium malls, Phoenix MarketCity is revolutionizing
the retail & entertainment experience in the city. With state of the art
facilities for shopping, entertainment, food, fitness and luxury brand shopping
it is a true 'Destination Mall'.
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