green trends Launches a Countrywide Hair Donation Drive – green trends’ SHAIR in aid of cancer patients

• Inviting people to participate and contribute to needy cancer community

Chennai, February 3, 2020: On World Cancer Day, February 4, 2020, green trends salon launches its ‘Shair’ hair donation drive to make wigs for the needy cancer survivors and raise awareness on cancer care. With a mission to give cancer survivors emotional support and boost confidence, Shair is a noble cause from green trends Unisex Hair & Style Salon. Shair is a first-of-its-kind month-long hair donation cum awareness building initiative by green trends, the country’s most popular and professionally operated salon brand from the house of CavinKare.

Launched this year, green trends Shair campaign will comprise of two phases. Phase 1 will be a nation-wide hair donation drive at all its 375+ salons starting February 4th where public can walk in and donate hair for free. This month-long drive will culminate with the 2nd phase which is a first-of-its-kind mega hair donation event that will be held in Chennai on March 1st, 2020. Titled as green trends’ Shair 2020, the Chennai leg of the campaign invites interested donors to hold their haircut for a month, grow their hair and be ready to donate in time for the mega event. To make a donation, the hair must be at least 10 inches long.

(L to R) Deepak Praveen, COO of green trends Unisex Hair & Style Salon; Hair Donor; Gopalakrishnan, Business Head – Salon Division, CavinKare

Commenting about the launch, Mr.Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure not one cancer patient fights alone and the launch of green trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them. Shair is unique in its 360 degree approach towards the cause by working towards awareness creation, hair donation and goes till the last mile of wig manufacturing and wig handover. It is the perfect place to donate your hair as it provides a platform for people to have an easy, transparent and responsible way to make a difference. We, at green trends are fortunate to work among amazing franchises and stylists within our network who are equally excited and geared up to make this noble cause a success.” 

Hair Donor 

Mr. Deepak Praveen, COO of green trends Unisex Hair & Style Salon said, “We are truly excited to conduct the inaugural edition of green trends Shair across the country. Hair loss during cancer treatment is the most physical apparent sign of cancer. Although temporary, it makes cancer an integral part of their identity, hence affecting them emotionally and wigs help to make them feel like themselves. This is especially the case with the underprivileged part of society where there is a stigma associated with baldness. Wigs made of synthetic hair can be unpleasant to wear for long and can cause irritation and boils on the scalp, wigs made from human hair is comfortable to wear. These natural hair wigs are very expensive and the needy cannot afford them. With the green trends Shairprogram we aim to provide wigs free of cost to the needy. To do that we need donors to come forward and donate hair at any of the green trends salon in the city or across India. As part of the green trends Shair program we have created a unique ‘Shaircut’ developed by the green trends’ R&D team that ensures the donors current hairstyle does not get affected and looks exactly the same as before they donated. With Shaircut, there will be no visible impact on the look. A donor can donate as less or as much as they want, only requirement is hair should be 10 inches long. We have trained 3000 plus green trends stylist across our 375 plus salons across 50 plus cities in India so maximum people can be part of this noble cause. I am confident that this initiative will make a significant difference in the society."

The launch was kicked off by a donor taking part in the Shaircut by donating 10 inches of hair, after which the donor’s look was unchanged post the donation. green trends in an effort to spread awareness for the cause has also launched a unique concept where a pink clip-on hair extension, that represents the symbol of hair donation and hope, will be handed over to every donor along with the certificate of appreciation. At the event, the donor proudly showcased the striking pink hair strand of hair post donation.

About green trends Unisex Hair and Style Salon: Established in 2002, green trends is a flagship beauty salon brand from the house of CavinKare’s Trends Division. Today, green trends has over 375+ salons throughout India, making one of India’s leading salon chainsand the most popular organized beauty salon brand in the country. The salon brand employs nearly 4000+ stylists who receive ongoing training to learn the green trends customer care system and advanced technical skills. As a walk-in salon, green trends provides value-priced, high-quality beauty salon services for men, women and children. For more information, visit http://www.mygreentrends.in/.

 About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s& Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. In an effort to recognize the women for their immense contribution in the success of one’s life.

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