Fujitsu General Launches a new range of Hi-Tech Inverter 3 star AC models in India directly
Chennai, January 21, 2020: Fujitsu
General Ltd (FGL), founded in 1936, head quartered in Kawasaki, Japan, is a
leading Japanese company (listed in Tokyo Stock Exchange) engaged in the field
of Air Conditioning and IT, offering a full range of technology products,
solutions and services. FGL employs over 7800 people
worldwide and has 6 manufacturing facilities and 5 R&D centers.
Mr. Etsuro Saito, President
& Representative Director, Fujitsu General Ltd. Japan, while addressing the
media today in Chennai said that “the Indian Room Aircon
market is already crossing 7.0 million units mark this year and growing at 10
to 12% annually”. This presents us with the good opportunity to increase the
market share by focusing on the lower end models which have a greater
acceptability in the Indian market.
 |
(L to
R) K C Poovaiah, Head of
Sales & Marketing, Fujitsu
General India Ltd; Etsuro Saito, President
& Representative Director, Fujitsu General Ltd. Japan
|
Mr. K C Poovaiah, Head of
Sales & Marketing said “these technologically innovative products will definitely enrich the consumer experience by
taking the cooling performance to the next level. Currently the brand commands
a price premium of over 50% and we would like to reduce the end consumer prices
by about 10% to make the brand more affordable. There
are 24 models ranging from Rs.25,000 to Rs.150,000/- and we target a market
share of 6% in the next 2 to 3 years”.
Answering questions about setting up a
manufacturing unit President Saito said that India is favorably suited but no
decision can be taken without the growth of their
market share. Poovaiah added that it does not make business sense to invest in
a factory until they see volume growth.
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On Twitter:
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