IDBI Federal Life Insurance’s new video conveys a powerful message this Friendship Day - #KeepMovingTogether
- This Friendship Day, through the #KeepMovingTogether film, we want to communicate the message that it is important to physically connect with our loved ones and nurture these friendships.
At IDBI Federal Life Insurance, we believe that
while we take care of one’s financial security, it is the bonds of friendship
that further strengthen and encourage an individual to #KeepMoving forward.
Over the years, gadgets have overpowered human
emotions. Millennials today are more inclined towards digital communication
instead of a hearty chat with their friends and kin. We have seen that digital
conversations have reduced face-to-face interactions. In our busy lives, we
often tend to be in touch with friends mostly through chat groups, social media
or over calls, while actually meeting them and spending time together has
reduced. So this Friendship Day, through this film we want to reach out to millennials
and encourage them to spend time with their friends as it is long overdue.
The film #KeepMovingtogether shows a young boy
in the building lift with an elderly gentleman who happens to notice the trend
of staying in touch through online chats. The elderly gentleman, who is
somewhat surprised, explains that friendship thrives when friends meet up in
person, crack jokes and play pranks. It is this personal touch that makes a
real difference in nurturing friendship.
The video emphasizes that the bonding that can
happen through physical presence is not possible through mere digital
conversation. In the video, we can feel the bonding between the old man and the
young boy through their expressions, fading out the generation gap. In the same
way, IDBI Federal Life Insurance believes in standing by their customers with
empathy and through human touch. Link of the video - https://www.youtube.com/watch?v=__AL0qIfcpE
