Hero Electric launches extended range variants of the Optima and Nyx Electric Scooters

• Hero Electric Optima ER and NyxER are now eligible for FAME II benefits.
• Hero Electric recently inaugurated its new corporate office in Bangalore to strengthen its network and presence in the southern part of the country.
• Hero Electric to have over 1000 touchpoints by 2020.
• Hero electric has aggressive plans to expand its product portfolio for B2B sector.

Chennai, 29th August 2019: Biggest electric vehicle brand in India, Hero Electric, today officially launched its two new e-scooters; Optima ER and Nyx ER (Extended Range) further expanding its range of heavy duty and high-speed e-scooters in India. The Optima ER and Nyx ER are now available across all Hero Electric dealerships for INR 68,721(ex. PAN India) and INR 69,754 (ex. PAN India) respectively.

Manu Kumar, Head of Marketing, Hero Electric unveiling Hero Electric Optima ER and Nyx ER in Chennai

Commenting at the occasion Mr. Sohinder Gill, CEO, Hero Electric India said, “We want to offer the best of Hero Electric products to all our customers. One feedback that we have constantly received was the range anxiety associated with e-scooters, and with the Nyx ER and Optima ER we are addressing that issue and offering a package that is high on performance and usability. I am confident that customers will appreciate these additions alongside the FAME II benefits that have made our range even more affordable.”

The company further announced the inauguration of its new corporate office in Bangalore as part of its expansion plan in southern India to diversify its operations and strategically plan the new consumer touchpoints in the country. Hero Electric plans to take the 615 touchpoints presently to 1000 by end of 2020 and make the brand accessible even in the most interior parts of the country. The company will invest around Rs 700 crore in the next three years to ramp up production capacity of its electric scooters to 5 lakh units annually.

With the launch of Nyx ER, the company has extensive plans to introduce heavy duty products catering to myriad requirements of the B2B sector thereby expanding its offerings for the commercial segment. Hero electric products are best suited for commercial usage as they require lesser investment and have zero carbon emissions.

Manu Kumar, Head of Marketing, Hero Electric unveiling Hero Electric Optima ER and Nyx ER in Chennai

As the largest maker of electric vehicles in India, Hero Electric is in sync with the government’s vision to promote and foster the adoption of electric mobility in India and will invest in R&D to introduce technologically advanced products that India needs in order to make the switch from ICE vehicles. Going forward, all high-speed products from Hero Electric will also be eligible for FAME II benefits and coupled with the lowered GST rates, will make Hero Electric products more attractive and affordable for the customers.

Hero Electric scooters are the perfect match for people who want to switch to clean mobility, with options ranging from lightweight to high-speed performance scooters, so both the first-time buyers and enthusiasts have a variety of scooters to choose from. The e-scooters from the company are gender agnostic with designs that can blend into anyone’s lifestyle and offer last-mile connectivity at minimal cost and zero emissions. Hero Electric will continue to innovate in this space and lead the electric mobility in the country.

About Hero Electric India:

HERO ELECTRIC is one of the oldest and the biggest Electric Vehicle brand in India & has been at the forefront of the electric 2-wheeler industry. The company’s manufacturing unit is in Ludhiana and it sells a wide range of electric scooters. Hero Electric currently has around 610 sales and service outlets spread across the country. It has a lot of firsts in the industry ranging from developing and launching the first lithium ion based electric scooter in India to launching the unique concept of charging stations for anywhere, everywhere charging. With close to 3 lakhs electric two wheelers in India, the company has been delivering sustainable travel solutions from the past 12 years and counting & has played a very important role in developing the EV market in the country. 💥💥