Conference on Traditional Foods Organised by CII as Part of Foodpro 2019
- Bringing back consumer attention to traditional food is the need of the hour.
Chennai, 25 August. “Traditional food bucket in Tamil Nadu has long history which is
not changed much and most of our traditional foods are from produce of the
land. Traditional food is safe, medicinal and it contains wisdom of 1000 of
years” said Mr Shunchonngam Jatak Chiru, IAS, Principal Secretary /
Commissioner, Directorate of Agriculture Marketing and Agri Business,
Government of Tamil Nadu in his inaugural address at the Conference on
Traditional Foods organised by the Confederation of Indian Industry (CII) as
part of Foodpro 2019 here today. Bringing back the attention of
consumers to traditional foods is need of the hour and to maintain the demand,
supply and logistics chain of traditional food products is an important aspect
for growth of Traditional food sector.
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| Mr A D Padmasingh Isaac, Conference Chairman & Chairman & Managing Director, Aachi Group of Companies |
Strategic research on traditional food has to be done immediately
or else we will lose out to the other countries said Mr Chiru. Government
policies will focus on food security for the citizens and also ensure
farmers gets their remuneration from farming. Farmers should also
look at relevant technology and marketing strategy to improve farmer
productivity. Government would invest in infrastructure like cold
storage and food parks to improve the food production.
Mr Srinivas Reddy, Member, Foodpro 2019 Steering Committee and Senior General Manager, Blue
Star Ltd said “Traditional foods play an important role in our local identity,
consumer behavior and Transitional heritage for future generations. The
increase in demand for traditional foods would help growth of small and medium
enterprises .
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|
Mr Shunchonngam Jatak Chiru, IAS, Principal Secretary / Commissioner, Directorate of
Agriculture Marketing and Agri Business, Government of Tamil Nadu in his
inaugural address at the Conference on Traditional Foods organised by the
Confederation of Indian Industry (CII). Also seen in the photograph Mr Srinivas Reddy, Member, Foodpro
2019 Steering Committee and Senior General Manager, Blue Star Ltd and Mr A D Padmasingh Isaac, Conference
Chairman & Chairman & Managing Director, Aachi Group of Companies
|
As India carries
much culture and ecological differences and it has wide range of traditional
products which needs to be registered in Geographical indications to establish
the trust and to become brands in the market. It’s a golden time for the
farmers, government and technologies to promote the traditional foods in the
minds of the younger generations. Mr A D Padmasingh Isaac, Conference Chairman & Chairman & Managing Director, Aachi Group of
Companies said, “Food culture in India is very unique as we have invented food
as medicine very long ago. Traditional food is healthy and rich in
nutrition. Tamil Nadu is the best state to promote traditional
foods as various crops are grown here which has nutrition and health benefits.
Mr Issac said that food demand will grow by 60% globally by 2050 in
which Traditional food products will have a major opportunity for growth. In
order to maintain and expand the market share of Traditional food products
industry should focus on improvement in safety, standards and quality. 💢💢💢
