Bauli India Expands Their Packaged Cake Portfolio, Launches Spyroll
- With a century long baking experience, Bauli is committed to use latest technologies that offer highest quality to make world renowned products for their consumers.
Chennai26th
August2019:
Having captured the go-to snack market in India last year with the launch of Moonfils
- a soft, crescent shaped puff roll filled with delicious cream, Bauli- an
Italian bakery and confectionary player, is now set to launch Spyroll, a soft
cake made from two different sponges (Vanilla &
chocolate), rolled around a tempting chocolate cream covered with delicious
chocolate base. Staying true with the Italian philosophy of “goditiil
tuospuntino” meaning enjoy your snack, these soft cake rolls are a real
on-the-go snacks is prepped to give consumers an unforgettable cake and
chocolate experience. Bauli Spyroll is available at all leading retail stores
across India and are manufactured at Bauli’s state of the art manufacturing
unit in Baramati near Pune.
Having
successfully garnered consumer attention post the launch of its signature
product Bauli Moonfils, Spyroll comes with a unique spiral construct consisting
of multiple layers of sponge and chocolate cream. The complete cover of a
chocolate base makes Spyroll as the first of its kind of product in the Swiss
rollcake portfolio in India. The product has succeeded in creating a
significant impact in the mind of the consumers on account of its choco base
innovation.
Commenting
on the launch Mr. Veenesh Priyadarshi,
Sales Director, Bauli India said, “It gives us immense pleasure in
launching yet another product in India from the house of Bauli. India is an
extremely promising market that is growing at a fast pace and is poised for
greater progress. The small cakes and the pie segment in which we operate
consists of about 63% of the Indian sweet and soft bakery industry and is expected
to grow at 15% per annum. This provides
a brand like Bauli to expand and garner a bigger market share. Spyroll is an
iconic product of Bauli Italy and has won over the Italian generations since
its inception(known there as Girella) and we are confident that the product will
take the Indian market by storm”.
Currently
Bauli Spyroll is priced at Rs. 15and is set to give everyone an unforgettable
experience. Bauli has its presence in 50,000 retail stores spread across 100
cities in India.
About Bauli India Bakes & Sweets Pvt. Ltd.
Bauli India Bakes & Sweets Pvt Ltd. Is a part of
Bauli S.p.A, an Italian confectionary & Bakery operates in Holiday cakes,
croissants, Minicakes & biscuits. The legacy of Bauli can be dated back to 1922
when Mr. Ruggero Bauli started a small pastry shop in Verona, Italy that soon
grew popular. Over 90 years the brand has grown in leaps and bounds and is now
available in around 70 countries on 5 continents and produced in 5 different
plants. In 2017 Bauli India launched
Moonfils a ready to eat, cream filled puff roll, post receiving an overwhelming
response from east market where it started in 2009. Bauli India handles
the distribution activities in Rest of India whereas Dream bake is taking care
of east region. Present in across 100 cities and scaled up to around 100K
retail stores as on date; the distribution number expected to cross 150K With
the launch of Spyroll. For more
information please visit www.bauli.in or follow us on Facebook at www.facebook.com/BauliIndia