RB and Apollo Hospitals Group join hands to build healthier communities
- ‘Arogya Rakshak’ – a program focusing on school hygiene, health clinics and community nutritional centers aims to transform over 60,000 lives in Andhra Pradesh
Chennai, 15 July 2019: Reckitt Benckiser, the world’s leading consumer Health and Hygiene Company joins hands with Apollo Hospitals Group to drive India’s health narrative through #HealthierIndiaTogether. With the launch of ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo, the two pioneer brands will work towards improving India’s Health Index. The program aims to touch60,000 lives by strengthening the school hygiene program, health clinics and supporting community nutritional centers in Andhra Pradesh by 2021.
This
unique partnership will enable an infection free environment by empowering
clinics and members of the medical fraternity with resources to create
awareness programs to promote good health. Special focus will also be on
providing a balanced nutrition with local foods to safeguard and protect the
health of pregnant women, lactating mothers, children and the elderly.
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| (R) Ravi Bhatnagar, Director External Affairs and Partnership, RB Health AMESA lighting the Lamp. Looking on (R) Dr. Prathap C Reddy, Founder Chairman, Apollo Hospitals Group |
Dr.Prathap C Reddy, Founder
Chairman, Apollo Hospitals Group
speaking about this partnership, said “This unique initiative with RB will
complement Total Health’s objective of providing comprehensive care from
prevention to cure to the people and help them lead healthier and happier
lives. Our partnership will help raise awareness about the importance of
hygiene amongst the masses. In 2013,
Apollo Hospitals launched Total Health initiative – a comprehensive preventive
care program in the Thavanampalle Mandal, Chittoor District, Andhra Pradesh. As
part of our initiative residents of 195 villages were regularly screened,
treated and given lifestyle advisory on preventive care. It has resulted in
hundreds of ‘disease-free diabetics’ and a stunning decline in cancer mortality
especially amongst women.”
Gaurav Jain, Senior Vice
President, Africa, the Middle East and South Asia (AMESA), RB Health said “We
are extremely proud of the alliance between RB and Apollo Hospitals Group that
will help us build a #HealthierIndiaTogether. Both companies have been
proactively working in the space to bridge the disparity in our healthcare
system that primarily arises due to the variance in availability and access to
quality healthcare between across different regions in India. Therefore,
‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo will create an enabling
environment for both the companies to show the power of working together
towards building a healthier India.”
Over
2,000 employees of RB and Apollo Hospitals Group together have taken a pledge
to make personal hygiene a priority for themselves and their families to help
create a healthier world.
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(R) Dr. Prathap C Reddy, Founder Chairman, Apollo Hospitals Group and (L) Ravi Bhatnagar, Director External Affairs and Partnership, RB Health
AMESA signing the Partnership
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With
this wholistic healthcare approach, the program will be a great value addition
that will also allow adoption of global best practices through trained medical
practitioners. With groundwork already kickstarted in Chittoor District, Andhra
Pradesh, some key interventions of the program are:
- 5 clinics in Aragonda have been named ‘Protected by Dettol & Cared by Apollo’ that will maintain an infection free environment through training.
- A first of its kind training module launched for paramedics and doctors which will focus on providing guiding principles of maintaining infection free clinics by having SOPs for using various disinfectants and personal protection methods to ensure hygiene. This will start with 25 doctors which will be scaled up to 300 over the course of three years.
Arogya
Rakshak aims to promote a healthy and happy living atmosphere through promotion
and protection of health, prevention of diseases, provision of sanitation and a
need-based community infrastructure development.
About RB:
RB* is the global leading consumer health and hygiene company.
Driven by a purpose to build healthier lives and happier homes, RB has
operations in over 60 countries. From the foundations of wellness and infant
nutrition, to the fundamentals of a hygienic home, its global brands help
people live healthier, happier lives. RB has world leading Powerbrands which
include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils,
Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon,
Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at
the heart of its success. Its drive to achieve, passion to outperform and
commitment to quality and scientific excellence are manifested in the work of
over 40,000 RB employees worldwide. For
more information visit https://www.rb.com/
*RB is the
trading name of Reckitt Benckiser group of companies
About Apollo Hospitals:
It
was in 1983, that Dr.Prathap C Reddy made a pioneering endeavor by launching
India’s first corporate hospital - Apollo Hospitals in Chennai. Now, as Asia’s
foremost trusted integrated healthcare group, its presence includes over 12,000
beds across 71 Hospitals, 3300 Pharmacies, over 90 Primary Care clinics and 150 Diagnostic centers, 110 plus
Telemedicine Centres, over 15 medical education centres and a Research
Foundation with a focus on global Clinical Trials, epidemiological studies,
stem cell & genetic research, Apollo Hospitals has been at the forefront of
new medical advancements with the most recent investment being the
commissioning of South East Asia’s very first Proton Therapy Centre in Chennai.
