Peter England Men’s Obsession Store with 2000+ unique designs arrives in Chennai
- The 2,000 + sq. ft. store will house fashion wear, footwear and accessories
Chennai, July 23, 2019: Peter
England, India’s leading menswear brand from Aditya Birla Fashion and
Retail Ltd. has launched a unique format Men’s Obsession Store
at Phoenix Market City, Velachery, Chennai. The new outlet takes
Peter England’s total store count to 44 in the state.
Speaking on the
occasion, Mr. Manish Singhai, COO, Peter England said, “Tamil Nadu is
an important market for us and we are delighted with the overwhelming response
we have received so far. We are excited to launch our brand new store in
Chennai, which has over 26 categories to choose from with customisation options
and assistance from in-house stylists. As a brand, we work towards creating
exciting shopping experiences for our customers. We are positive that our wide
range of fashionable menswear at an unmatched value along with an excellent
customer service will benefit us to become Chennai’s one stop shopping
destination for men.”
The sprawling 2,000+
sq. ft. one-stop fashion destination will offer an unmatched
shopping experience to its patrons. The upscale store will house 2000
plus unique designs at an unmatched value to the fashion-focused men
in the city. Shoppers can now choose from over 26 categories of
formal and casual wear ranging from Suits and Blazers, Chinos, Denims,
T-shirts, Formal Shirts, Footwear and accessories thus creating an
unparalled fashion extravaganza for the style conscious men in the city --Tee-shirts
starting from Rs 499, Formal shirts starting from Rs 899, Casual shirts
starting from Rs 999, Chinos from Rs 999 and Denim starting from Rs 1099.
The vast collection of irresistible styles for all occasions at an accessible
price point will allow Peter England to reach an expanded cohort of customers.
The extensive interiors
of the concept store reflect the brand's British heritage and bring to life
images and elements from London city life bringing textural experience to a
retail environment.
Exciting collection: Peter
England, the leading international menswear brand in the country has constantly
innovated itself to suit changing consumer needs. Addressing the fashion
prerequisites of the city’s stylish gentry, the brand new store in Chennai will
showcase the season’s latest offerings with a wide selection of highly curated
looks for the modern professionals who seek individuality. With contemporary
styling, the assortment will range from crisp formal shirts, well-tailored
suits, jackets and trousers. The casual wear range which is a highly eclectic
line will have a stylish range of washed cotton shirts, denims, cargo bottoms,
graphic tees, polo, sweaters and Indie Kurtas. The assorted collection of ties,
pocket squares leather belts, wallets and footwear will assert a distinctive
and prominent style statement. The finely crafted vests, boxer shorts and
briefs from the newly launched innerwear line from the brand will ensure
highest comfort and great fit to the wearer.
Store Address: 1st
Floor, Phoenix Market City Velachery, Chennai
