Nutritious and delicious Kiwifruit from Chile Makes Deeper In roads into the Indian Market Targets South India for Fuelling growth
- Chile has 50% advantage in tariffs compared to other countries that export this fruit to India. The Indian Government accorded this to Chilean kiwifruit in 2017 under a bilateral agreement
Chennai, India, 15thJuly 2019: The Chilean Kiwifruit industry along with the collaboration of the
Embassy of Chile and the Nation’s commercial trade office – ProChile, is working to support the growth
of Chilean Kiwifruit exports to the Indian fresh fruits market.
After launching a
campaign in Delhi last year, Chile will be launching their first strategic
promotional effort in South India to increase trade and consumer awareness
about the excellent quality of Chilean Kiwifruit and tap in to the market
opportunities created by the rapid increase in kiwifruit consumption in India.
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(L to R): Mr Sumit Saran, Director, SS Associates, the Indian
Marketing office of the Chilean Kiwifruit Committee, Ms Meenakshi Bajaj, Senior
Nutritionist, Mr. Charif Christian Carvajal, Marketiing Director for Asia
for the Chilean Fruit Exporters Association (ASOEX) and Chef Jugesh Arora
at a Chilean Kiwifruit launch Press Conference
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According to the World’s
Top Exports report 2018, Chile was one
of the top 5 countries for Kiwifruit exports in the world and in 2018 India
imported 9,604 MT of Chilean kiwifruit i.e. 80% more than in the previous
season! And the volumes are getting bigger! Overall kiwifruit imports in India
in 2018 grew by 38% from 29,941 MT to 41,375 MT.At a press event held in Chennai, Mr. Charif
Christian Carvajal, Marketing Director for Asia for the Chilean Fruit Exporters
Association (ASOEX) said: "This is
the second time that the Chilean fruit industry will undertake promotional
campaign in the India market and our first inroad in the very important South
India region.
To implement the
promotion campaign the industry selected
SS Associates, Delhi based food marketing consultancy firm. Sumit Saran,
the Director of SS Associates, said: "Our company is proud to have this
opportunity to work on the promotional campaign of the Chilean kiwifruit in
India. We will be reaching out to the discerning Indian consumers through retail
tie ups and media promotions. Chilean Kiwifruit promotions are currently on
with major retailers like KPN Farm Fresh and Spar across South India"
This press event
was also graced by Senior Nutritionist
Ms. Meenakshi Bajaj President of
South India Culinary Association, Chef Jugesh Arora.
Elaborating the health benefits of kiwifruit, Ms Meenakshi Bajaj said,
“Kiwifruits
are one of the most nutrient dense fruit available, owing to a great
combination of vitamin C, dietary fiber, actinidin, potassium and folate.
Just one serving of kiwifruit provides a whopping 117% of the daily value of vitamin
C and 21% of dietary fibre. Vitaminc C in Kiwifruit is actually twice that is
there in lemons or oranges, a fact that is not known by most,” she added.
Chef Jugesh Arora
made a couple of delectable recipes for those present at the Press launch. He
said that “Kiwi is a versatile fruit with great taste and immense health
benefits. A host of dishes can be made using kiwis. You can also eat just like
a guilt free any time snack.”
Its time you add
some Chilean kiwis in your daily fruit basket to stay healthy!
