Homepreneur Awards – Honoring & Celebrating Home-based Women entrepreneurs
- The awards are finalized by a panel of jury comprised of eminent women from multiple disciplines.
- Aishwarya Rajinikanth Dhanush is now part of Season3 edition.
Chennai, June, 2019: Ever wondered, when
you had ordered your homely lunch from your nearby meal provider, as to who is
running the show there? Or, who is
rendering the beautician services in your neighborhood boutique? Or, who is behind the agency which is
providing healthcare services to your ailing parent? You will truly be surprised to learn that
quite a number of these enterprises are owned and managed by women!
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(L-R) Veena Kumaravel – Co-Founder, Naturals Salon,
Kumaravel, Co-Founder, Naturals Salon, Nina Reddy – Managing Director,Savera
Hotels, Ms. ArunaSubramaniam - Trustee Bhoomika Trust, Aishwarya Rajinikanth
Dhanush, Dr. Mariazeena Johnson - Pro Chancellor, Sathyabama University, Ms.
HemaRukmani–CEO, Thenandal Entertainment, Dr. LathaRajan – Founder, Ma Foi
Strategic Consultants, Dr. Saundarya Rajesh - Founder-President, AVTAR Career
Creators & FLEXI Careers India, Ms. SushilaRavindranath – Journalist,
Columnist and Author, Ms. RinkuMecheri - Social Entrepreneur & Founder of
Chennai Volunteers, Hemachandran, Founder CEO, Brand Avatar
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They carry on their business and contribute to their home, society as well as
the economy, nobody ever pausing for a moment to thing about them! It is here that one such entrepreneur, from
The Naturals and the House of Brand Avatar, decided that the efforts of these
unsung women should get some recognition and out of such decision was born THE HOMEPRENEUR
AWARDS (Suyasakthi Virudhugal).
These awards, which have run 2 successful editions, have created a platform
to Recognize, Reward, Celebrate and Transform such home-based businesswomen who
are carrying on diverse business activities from home starting from baking, tutoring,
freelancing, beautician, writing, healthcare services to catering.
Considered under a
dozen categories (Agriculture, Arts & Culture, Beauty & Wellness,
Education, Food & Beverages, Home Professionals, Healthcare, Home Retail,
Media Entertainment, Sports & Fitness and Social Welfare), these awards are
finalized by the following panel of jury comprised of eminent women from
multiple disciplines
- Dr. Mariazeena Johnson - Pro Chancellor, Sathyabama University
- Ms. Veena Kumaravel - Founder, Naturals Salon
- Ms. RohiniManian, CEO of Global Adjustments Services & Editor in Chief, Culturama Living
- Ms. ArunaSubramaniam - Trustee Bhoomika Trust
- Dr. Saundarya Rajesh - Founder-President, AVTAR Career Creators & FLEXI Careers India
- Ms. HemaRukmani–CEO, Thenandal Entertainment
- Ms. Nina Reddy – Managing Director, Savera Hotels
- Ms. SushilaRavindranath – Journalist, Columnist and Author
- Ms. RinkuMecheri - Social Entrepreneur & Founder of Chennai Volunteers
- Dr. LathaRajan – Founder, Ma Foi Strategic Consultants
- Ms. Lakshmi Ravichander – Founder of Event Art
- Ms. DivyaSathyaraj - Nutritionist
- Ms. PoornimaRamasamy, National Award Winning Costume Designer & Stylist cum Entrepreneur
The interesting
numbers tell the success story and overwhelming popularity of these awards. The first two Seasons involved thousands of
valid nominations from Tamil Nadu (both Offline and Online), shortlisting of
1800 nominations, one-on-one interviews with 300 entrepreneurs and finally
shortlisting of over 90 women for the coveted awards. There have been workshops and consistent
mentoring support from the Jury Members.
Announcing the 3rd Edition, where the registration process commences on
2nd July and closes on 10th Aug., followed by interviews starting from 23rd
Aug., culminating in the colourful Awards Function on 15th Sep., Mr. Hemachandran, CEO of Brand Avatar mentioned that the most
heartening aspect of two editions of Homepreneur Awards had not only been the
recognition of them but also how Homepreneurs benefited from the engagement that
happened beyond the awards. Their opportunities multiplied, networks increased
and enriched their knowledge through the workshops conducted after the awards.
The introduction of HOMEPRENEUR CIRCLE stems from this, it will go beyond the
awards to help the homepreneurs.
Mr. C K Kumaravel,
Co-founder of Naturals said “It has been an uplifting journey over two
editions, my faith in the abilities and capabilities of women were re-affirmed
seeing the dedication and the passion with which they pursue entrepreneurship.
Season 3 of Homepreneur Awards will be even more inspiring with the addition of
the student edition where the future entrepreneurs will come.” He also shared the other details of the Awards
for the 3rd Edition, including the new initiatives, summarized
hereunder. He also sought a continued
extensive participation from the entrepreneurs across the State in the Awards
Program.
Criteria for selection: Uniqueness of
the business idea, Business Challenges faced by them, Scalability and Progress
& Revenue
Process: The registrations go through an internal filtration before being called
for a one on one interview with the jury members. The registration process is
completely online and based on the “Criteria
for Selection”, the eminent jury members evaluate and choose the winners
from each category. The winners get awarded in the main event scheduled for 15th
September.
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| Hemachandran, Founder CEO, Brand Avatar addressing the gathering |
NEW
INITIATIVES OF HOMEPRENEUR AWARDS for SEASON 3:
HOMEPRENEUR CIRCLE: It will be an exclusive club for
Homepreneurs to interact, network and meet with the best in the industry.
Homepreneur Circle goes beyond the event to enable learning, growth for
Homepreneurs and also help them in marketing and sales of their products. Being
part of Homepreneur Circle enables them to
- Enlist their products on www.homepreneurawards.com\ www.suyasakthiawards.com
- Promote their products/services on our social media platform.
- Participate in the workshops organized by leaders of the industry
- Participate and interact in our Youtube show featuring the Jury members of Homepreneur Awards.
HOMEPRENEUR AWARDS – STUDENT EDITION - Homepreneur – Student Edition is an initiative of Homepreneur Awards to
recognize and motivate college going girls for their passion for
entrepreneurship. It is a platform for them to share their ideas for
entrepreneurship, as to how they intend to start, execute and scale up. The
most feasible and realistic ideas with clarity will be recognized. Student
Edition seeks to enable and provide a platform for them to share their
entrepreneurship aspirations and vision. Any college-going girl student is
eligible for registering for the awards.
HIGHLIGHTS OF MAIN EVENT:
- Converging of all Homepreneurs for an inspirational night of awards and also to network with their fellow Homepreneurs.
- HOMEPRENEUR EXPO – More than 30 products that are natural, organic and made by Homepreneurs will be featured.
- Entertainment and celebrities to grace the occasion
- Winners of the Homepreneur Awards – Student Edition also will be among the attendees.
About the Organisers:
BRAND AVATAR
Brand Avatar
represented by its Founder CEO Mr.Hemachandran, is a branding and event
management firm which over the last two years brought to life unique and
magnificent events, the latest being PRIDE OF TAMILNADU AWARDS, FASHION PREMIER
WEEK, etc.. Brand Avatar also delivers a fully integrated marketing
communications program and Brand Management solutions for companies and
individuals alike. Brand Avatar has undertaken this unique initiative called
HOMEPRENEUR AWARDS that will create a platform for awarding women who are doing
business from home to earn or augment their earning.
Brand Avatar also
owns The Celebrity Badminton League, a new league (Sports + Entertainment) that
was launched in Chennai in Jan 2016 and now a PAN-India property with season 1
held in 3 cities and Finals in Malaysia. Mr. Hemachandran is an active Angel
Investor and member of THE CHENNAI ANGELS and INDIAN ANGELS NETWORK.
NATURALS: With 650 salons across India, all it took was one woman’s
passion. This drove Naturals to become India’s No.1 hair and beauty salon.
At Naturals, they believe in financial independence for
women and have empowered 300+ women to become entrepreneurs in the past 16
years. Naturals’ vision is to create a housewife-free India, where women are
encouraged to earn their living by pursuing their passion. By 2020, Naturals
aims to create 3000 salons, empower 1000 women entrepreneurs and create 50,000
jobs, because there is no better style statement than standing on your own
feet.
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