SKORE CONDOMS LAUNCHES ‘OH’ PLEASURE GEL
- Introduces first of its kind sexual wellness product for women.
19thJune 2019: Skore, among
India’s leading condom brands from the house of TTK Protective Devices Limited,
pioneers of condom manufacturing and marketing in the country, has taken yet
another revolutionary step forward by launching “OH” pleasure gel for women. The “OH” pleasure gel, first of its kind,
affirms Skore’s place among the most prominent players in the sexual wellness
category and underscores its focus on developing products for the bold and
assertive new age urban Indian women.
Various
researches till now have proved that Women’s orgasm is highly elusive with only
1 out of 3 women manages to reach climax.
But this situation is going to change. Women have now got their secret
weapon in skore OH!
A water-based pleasure gel, OH employs a special formula that
heightens sensitivity during lovemaking and produces waves of hot or cold
tingling sensation meant to increase the intensity of the female climax. As a
water-based lubricant, OH is easy to wash off and safe to use with latex
condoms as well. Additionally, it provides a host of benefits for women
experiencing issues ranging from vaginal dryness to reduced sensitivity and
sexual dysfunction. In an internal study conducted by Skore, 78% of the women that participated, felt that
‘OH’ helped them in getting an orgasm, 87% felt a better orgasmic experience
with ‘OH’ than normal, and 84%
felt it enhanced their overall sexual experience.
Global pleasure products (non-condom) market is growing
exponentially touching 50bn USD in 2020 from 15 bn USD in 2015, and it’s going
to be 5 times bigger than the global condom market. Today there is a marked
shift in consumer mindset with more sexual openness as well as sexual
assertiveness is seen world over. Easy availability of porn, availability of
sexual pleasure product, emergence of e-commerce etc. are key driving forces
behind this exponential growth.And India is not left behind;emergence of
various pleasure product ecommerce sites evidently signals Indian consumers are
becoming more and more assertive.
“The usage or purchase of sexual wellness products in our country
is currently witnessing a paradigm shift. We are seeing more women being open
to purchasing products and taking charge of what they require for their own
sexual wellness,” said Mr. Vishal Vyas,
General Manager- Marketing at TTK Protective Devices Limited.
“Today’s Indian women are very aware of what they want and also
understand that they have a right to pleasure,” he continued by saying “Couples
these days are open to trying new things in order to seek pleasure together,
but most products in our country are focused on the male partner.” It is this
disparity that motivated the launch of a home-grown product focused on ladies
meant to promote greater acceptance from couples, and intended to bring sexual
wellness to the fore, concluded Mr. Vyas.
‘OH’ is currently available on Amazon.in and soon will be
available on other E-com portals such as Flipkart, Big basket, Nykaa & Net
meds. It is priced at Rs. 500 for an 8ml bottle, each of which is touted
to produce up to 15 OH! Experiences. OH pleasure gels will be available in
select Health & Glow outlets PAN India from 15thJune onwards.
About
Skore
SKORE, is an iconic youth condom brand from the house of TTK-PDL,
the pioneers of the condom manufacturing and marketing in the country. SKORE is
a refreshing, stylish and cool brand that boasts an exciting and trendy range
consisting of coloured, flavoured, dotted and climax delay condoms that fits in
with the changing socio-cultural trend in the Country. SKORE reaches out to youth making the practice
of safe sex not just easily doable, but easily enjoyable too. SKORE condoms are
available on retail outlets across the country and also on digital platform.
About
TTK Group
One of the largest condom manufacturers & marketers in the
world, TTK PDL has been in the business since the 1950s. In India, it has
pioneered the condom revolution by setting up the first manufacturing plant in
1963, launching the first non-subsidized condoms and introducing pleasure
enhancing variants as well. TTK PDL also has a strong presence in the
international market. From Britain, United States and Germany to France,
Australia and South Africa – most major global economies have reposed their
faith in TTK-PDL’s superior quality products.
