MS Dhoni’s sand sculpture unveiled, to honour his contribution to cricket from Boost, one of GSK’s leading brands
Boost
honours MS Dhoni's contribution to cricket with an enormous 3D sand sculpture
Chennai,
10 May 2019: Boost,
one of GSK’s leading brands in the Health Food Drinks category, honoured its
brand ambassador MS Dhoni by creating a massive & unique sand sculpture.
This was a tribute to Dhoni’s contribution to cricket and his long-standing
relationship with the brand. The sand sculpture was designed and inaugurated by
renowned sand artist Manas Sahoo at Elliot’s beach, Chennai.
MS Dhoni, who is also known as
‘Thala’, has always encouraged young players to play a bigger game, be it with
his leadership style or his inspiring attitude on the cricket ground. The sand
sculpture is a befitting tribute to such an inspiring sportsperson. Crowds
gathered around the venue in big numbers to join Boost in this tribute to their
hero.
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MS
Dhoni’s sand sculpture by renowned sand artist Manas Sahoo at Elliot’s beach,
Chennai.
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As part of the activation,
kids also got an opportunity to try their hand at MS Dhoni’s signature
helicopter shot while playing cricket in the specially setup practice nets at
the venue. Dhoni has upheld the legacy of inspiring young sports enthusiasts and
this activation is a perfect example of bringing alive Boost’s promise of
inspiring and winning big.
Commenting on the event, Vikram Bahl, Area Marketing Lead, Nutrition
& Digestive Health, GSKCH Indian subcontinent, said,” Boost has always been synonymous with
stamina, energy and winning spirit. With this tribute, we wanted to celebrate
and honour MS Dhoni’s winning spirit and the energy that he brings to the game.
We are proud that a champion like him is part of our Boost fraternity who
perfectly embodies our brand’s persona and is an inspiration to millions.”
About GlaxoSmithKline Consumer
Healthcare Ltd
GSK Consumer Healthcare Ltd
is a leading player in Indian health food drinks industry. Our flagship product
Horlicks leads the market, while Boost is among the top three health food drink
brands that India prefers. Our manufacturing plants are located inNabha,
Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800
employees. GSK also markets and distributes a range of everyday health products
such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution
network comprises over 800 distributors and a direct coverage of over 8 lakh
retail outlets.
GSK Consumer Healthcare Ltd
is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer
healthcare companies. We have a heritage that goes back over
160 years. Our purpose is to help more people
around the world to do more, feel better and live longer with everyday
healthcare products. Our goal is to build a global, growing business - we
call a Fast-Moving Consumer Healthcare (FMCH) company - dedicated to everyday
healthcare with all of the scientific expertise and quality guarantees that
demands, working at the speed and with the genuine consumer understanding the
modern world expects.
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