INDIAN TERRAIN SIGNS CELEBRATED CRICKETER MAHENDRA SINGH DHONI AS BRAND AMBASSADOR
India’s leading menswear brand, Indian Terrain has signed
renowned cricketer Mahendra Singh Dhoni as its Brand Ambassador
20thMay,
2019: Introducing the cricketer as an exciting
new face of the brand, the company reiterates its relentless passion for
perfection & the pursuit of excellence, a trait common to the brand and the
distinguished cricketer.
Speaking
on the occasion, Mr. Venky Rajgopal,
Founder Chairman, Indian Terrain Fashions Limited said, “We
are elated to welcome Mahendra Singh Dhoni to the Indian Terrain family. Our
brand is represented by the ‘Spirit of Man’ logo and we believe that Mahendra
Singh Dhoni truly exemplifies all the attributes that our brand stands for. His
inspiring presence, strategic thinking ability, quiet fortitude and power
packed performances on and off the cricketing field, make him the ideal
representative of the brand to our consumers and youth of today. His popularity
across the country will help take the brand to the next level.”
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(L-R) Mahendra
Singh Dhoni, Venky Rajgopal, Founder-Chairman, Indian Terrain Fashions Ltd and Charath
Narsimhan, MD, Indian Terrain Fashions Ltd.
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Mahendra
Singh Dhoni, brand ambassador, Indian Terrain Fashions Limited said,
“I am extremely delighted to be the brand
ambassador of Indian Terrain. It is a well-known fact that Madras and its
people hold a special place in my life, for the love and acceptance that has
been bestowed on me over the years. To associate with a Madras-born brand like
Indian Terrain felt natural and appealing. The brand seamlessly mirrors my off-the-field
style. I look forward to an extraordinary innings with the brand!”
Indian
Terrain is targeted towards the young millennial consumer who straddles between
work and play effortlessly in cool yet comfortable clothing. The current brand
philosophy of Indian Terrain - “Makes
You Feel Good” synergizes with Mahendra Singh Dhoni considering the
multiple occasions he has inspired his fans on and off the field.
Mr.
Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said,“Indian
Terrain finds the perfect brand ambassador in Mahendra Singh Dhoni. His
universal appeal coupled with his cool personality and effervescent energy will
help the brand in addressing the younger audience segments thereby building
greater visibility. This association will help the brand in further
strengthening its leadership position in the southern markets and aid rapid
expansion in the north and east markets. With this new start, we are also
looking to further refine our offerings under Terrain Jeans and build a unique
collection foryoung Indians.”
Speaking
on this association, Mr. Mihir Diwakar,
Managing Director, Aarka Sports said, “As
a sports and player management company, we are always looking out for
synergistic associations for our players. There is a natural fitment between
Mahendra Singh Dhoni and Indian Terrain and we are glad to have enabled this
unique alliance that we are sure will be mutually beneficial.”
About Indian Terrain
Indian
Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of India’s leading
menswear & boys wear brand offering premium smart casual clothing. Having
opened its first store in September 2000, the company was listed in 2011,
following a demerger from its parent company. The range of men’s apparel
includes Shirts, Trousers, T- Shirts, Shorts, Knitwear, Jackets, Denims, Socks
& Accessories. With a turnover of over Rs.900 Crores, the company today
retails across the country through more than 1000+ Multi Brand Outlets, 350+
doors of Large Format Stores, over 160+ Exclusive Brand Outlets, and is
available through key e-commerce platforms as well.
