Toys“R”Us marks Toys entry into Tamil Nadu with first store at Phoenix Marketcity, Chennai
Tablez to launch 65
stores of the world’s greatest US toy store brand in India by 2021
Chennai, Saturday, April
27, 2019: Tablez, aleading organized retail group,has launched its first
store of global retail toy brand Toys“R”Us
in Phoenix Marketcity, Velachery Road, Chennai today, after a successful
Indian debut at Bangalore in 2017 and a phenomenal response in Mangalore,Pune
and Kerala, recently.The store was inaugurated by Mr. Adeeb Ahamed, Managing Director,
Tablez, along with dignitaries and guests.
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Adeeb Ahamed, Managing
Director, Tablez inaugurating the store
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Speaking
on the occasion, Adeeb Ahamed, Managing
Director, Tablez,said, “We are excited to bring Toys”R”Us to Chennai. We
have received great acceptance from our locations across India, and we are sure
that Chennaiites too will accord nothing short of a great reception.”
“The
store will offer an international retail experience unlike any that Chennai has
seen. We want parents and children to take back wonderful memories of the store
and look forward to coming back again, all year-round,” he added.
As
the world’s greatest toy store, Toys“R”Us
offers a full range of toys for both boys and girls in the age group of 3 to 11
years and has a dedicated section for each category of toys. The 6000 plus sq. ft
store will stock an extensive assortment of toys extending from asquishy slime
to an interactive robotic figure. Youngsters can likewise get a variety of
games like ball hardware, boxing gear and apparatus along with youth football
gear and more. Furthermore, children can discover instructive toys,
craftsmanship and art, books and building blocks in the learning class area.
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Adeeb Ahamed, Managing
Director, Tablez
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The
line-up also includes exclusive trending brands with Toys”R”Us private label products
like Imaginarium, You & Me, Just like Home, Edu-Science, Fast Lane, Journey
Girls, Bruin, Orbeez,Sparkle girls and many more. Apart from this the brand
will take customer engagement a notch above with a dedicated Lego play area that assists in enabling toys
to be a part of a child’s life, which is in line with Toys”R”Us philosophy of ‘Make Time for Play Time’
Additionally, the store will also feature
exclusive shop-in-shop format of Build-A-Bear (BAB), which is a global brand
that kids love and parents trust for fantastic family experiences. BAB has
helped millions find their own meaning in a new furry friend. The brand will
engage kids in learning and creative customization of bears.
A crowd pulling
factor especially amongst the kids is Geoffrey,
the giraffe, who is the official mascot for Toys“R”Us. The opening of the
store also brings with it one of the biggest toy party in town - Geoffrey’s Great Toy Party, on 27th April
2019.
The fun doesn’t end here;
engaging activities like tattoo making, balloon sculpture, face painting, kids
Zumba, magic showand many more are on the plate to treat the families and the
kids to an amazing time during Geoffrey’s Great Toy Party.
About Tablez
Tablez,
a leading organized retail group, has introduced leading global brands in
F&B, toys, lifestyle and apparel to India. The company has brought brands
like Springfield, Women’secret, Toys’R’Us, Babies’R’Us and Build-A-Bear to the
country. Tablez has also signed a strategic cooperation agreement with
lifestyle brand YOYOSO to bring its stores to India. In the F&B space,
Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition
to successfully developing two home-grown brands: Bloomsbury’s and Peppermill.
Tablez currently operates more than 60 outlets globally and plans to expand to
300 outlets by 2020.
For
more information, please visit: http://www.tablez.in/about-us/
About Toys“R”Us®:
With
more than 65 years in the toy business Toys“R”Us® Inc. is the world’s greatest toy store and baby products
retailer, offering a differentiated shopping experience through its family of
brands. With merchandises sold globally, Toys“R”Us® is known as the toy
authority for generations of parents and children alike. Founded by Charles
Lazarus, Toys“R”Us® revolutionized the principle of quality, value and
selection and realized that success in the toy business meant focusing on the
everyday shopper. With a strong portfolio of e commerce sites, the company
provides shoppers with a broad online selection of distinctive toys and baby
products. The company is headquartered in Wayne, New Jersey. Toys“R”Us®
embodies ideals that are focused on a memorable shopping experience for
customers through classic, in-demand and exclusive merchandise, unique feature
shops and knowledgeable trained sales staff. Featuring its iconic mascot
Geoffrey, the Giraffe – who was introduced in February 1960, along with the
catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us® Kid” – Toys“R”Us® is
one of the most recognized and beloved brands in the world. For more
information, please visit: http://www.toysrus.in/
