Toys“R”Us marks Toys entry into Tamil Nadu with first store at Phoenix Marketcity, Chennai

Tablez to launch 65 stores of the world’s greatest US toy store brand in India by 2021

Chennai, Saturday, April 27, 2019: Tablez, aleading organized retail group,has launched its first store of global retail toy brand Toys“R”Us in Phoenix Marketcity, Velachery Road, Chennai today, after a successful Indian debut at Bangalore in 2017 and a phenomenal response in Mangalore,Pune and Kerala, recently.The store was inaugurated by Mr. Adeeb Ahamed, Managing Director, Tablez, along with dignitaries and guests.

 

Adeeb Ahamed, Managing Director, Tablez inaugurating the store

Speaking on the occasion, Adeeb Ahamed, Managing Director, Tablez,said, “We are excited to bring Toys”R”Us to Chennai. We have received great acceptance from our locations across India, and we are sure that Chennaiites too will accord nothing short of a great reception.”

“The store will offer an international retail experience unlike any that Chennai has seen. We want parents and children to take back wonderful memories of the store and look forward to coming back again, all year-round,” he added.

As the world’s greatest toy store, Toys“R”Us offers a full range of toys for both boys and girls in the age group of 3 to 11 years and has a dedicated section for each category of toys. The 6000 plus sq. ft store will stock an extensive assortment of toys extending from asquishy slime to an interactive robotic figure. Youngsters can likewise get a variety of games like ball hardware, boxing gear and apparatus along with youth football gear and more. Furthermore, children can discover instructive toys, craftsmanship and art, books and building blocks in the learning class area.

Adeeb Ahamed, Managing Director, Tablez

The line-up also includes exclusive trending brands with Toys”R”Us private label products like Imaginarium, You & Me, Just like Home, Edu-Science, Fast Lane, Journey Girls, Bruin, Orbeez,Sparkle girls and many more. Apart from this the brand will take customer engagement a notch above with a dedicated Lego play area that assists in enabling toys to be a part of a child’s life, which is in line with Toys”R”Us philosophy of ‘Make Time for Play Time’

Additionally, the store will also feature exclusive shop-in-shop format of Build-A-Bear (BAB), which is a global brand that kids love and parents trust for fantastic family experiences. BAB has helped millions find their own meaning in a new furry friend. The brand will engage kids in learning and creative customization of bears.

A crowd pulling factor especially amongst the kids is Geoffrey, the giraffe, who is the official mascot for Toys“R”Us. The opening of the store also brings with it one of the biggest toy party in town - Geoffrey’s Great Toy Party, on 27th April 2019.

The fun doesn’t end here; engaging activities like tattoo making, balloon sculpture, face painting, kids Zumba, magic showand many more are on the plate to treat the families and the kids to an amazing time during Geoffrey’s Great Toy Party.

About Tablez

Tablez, a leading organized retail group, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has brought brands like Springfield, Women’secret, Toys’R’Us, Babies’R’Us and Build-A-Bear to the country. Tablez has also signed a strategic cooperation agreement with lifestyle brand YOYOSO to bring its stores to India. In the F&B space, Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates more than 60 outlets globally and plans to expand to 300 outlets by 2020.

For more information, please visit: http://www.tablez.in/about-us/

About Toys“R”Us®:

With more than 65 years in the toy business Toys“R”Us® Inc. is the world’s greatest toy store and baby products retailer, offering a differentiated shopping experience through its family of brands. With merchandises sold globally, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded by Charles Lazarus, Toys“R”Us® revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper. With a strong portfolio of e commerce sites, the company provides shoppers with a broad online selection of distinctive toys and baby products. The company is headquartered in Wayne, New Jersey. Toys“R”Us® embodies ideals that are focused on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey, the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us® Kid” – Toys“R”Us® is one of the most recognized and beloved brands in the world. For more information, please visit: http://www.toysrus.in/