The tripartite amalgamation of Bank of Baroda, Vijaya Bank and Dena Bank

As per notification dated March 30, 2019 by Reserve Bank of India, all branches of Vijaya Bank and Dena Bank will function as branches of Bank of Baroda from April 1, 2019.

Chennai Apr 1 (IBNS):  From April 1, 2019, Bank of Baroda, now the second largest Public Sector Bank, comes together to Create “Ab Saath Hain Teen, Behtar Se Behtareen.”

The tripartite amalgamation of Bank of Baroda, Vijaya Bank and Dena Bank, reflects the government’s focus towards consolidation and strengthening of the public-sector banking. Through the “Power of 3”, these banks come together to take products & services from better to the best. The focus is on reaching out and serving cu stomers with the best-in-class products and services supported by robust processes. Employee interests are protected as the bank collectively works towards preserving the combined heritage and culture that fosters meritocracy, transparency and fairness for all.

In September 2018, ‘in-principle’ approval to the amalgamation was granted by the boards of the three banks p ursuant to the Government proposal on the same. The move was indicative of the government’s steadfast co m mitment to not just consolidate, but to further strengthen the public sector banking system. Subsequently, the government notified the Scheme of Amalgamation on January 2, 2019, with the date of commencement as April 1, 2019.

The new brand campaign highlights the “Power of 3” theme which has been unveiled today. The “Power of 3” fo cuses upon each bank’s contribution and the positive impact of amalgamation indicating a better future for all the stakeholders.

From April 1, 2019, the amalgamation of Bank of Baroda, Vijaya Bank and Dena Bank co mes into effect to create India’s second largest public sector bank. Since the time, the ‘in-principle’ approval to the amalgamation was granted by the boards of the three banks in end-September 2018, the process has been completed in record time.

As per notification dated March 30, 2019 by Reserve Bank of India, all branches of Vijaya Bank and Dena Bank will function as branches of Bank of Baroda from April 1, 2019. Customers, including depositors of Vijaya Bank and Dena Bank will be treated as customers of Bank of Baroda with effect from said date.

The Consolidated Bank

The consolidated bank will be the second largest public sector bank in the country. It will have a wider geogr aphical reach with 9,500+ branches, 13400+ ATMs, 85,000+ employees serving 120 million+ customers and business mix of INR 15 lakh+ crore with deposits and advances of INR 8.75 lakh+ crore, and INR 6.25 lakh+ crore, respectively.

The Bank plans to build upon the strengths of the three banks, their synergies and scale up the operations by de epening relations with a wider customer base. The complementary branch presence will add to the network in western and southern states – Maharashtra, Gujarat, Kerala, Tamil Nadu, Karnataka and Andhra Pradesh. The Bank will have a 22% market share in Gujarat and between 8 to 10% market share in key states of Maharashtra, Karnataka, Rajasthan and Uttar Pradesh.

Benefit to Customers

The customers of all three banks stand to benefit in the process. The 120+ million customers will experience superior banking services and benefit from wider product range including cash management solution, supply chain financing, financial planning, wealth management services etc. These benefits will be supplemented by increased number of touch points numbering 22,000+ with enhanced geographical reach. The NRI customers of the three banks will now have access to a larger network in India.

The Centers of Excellence in Analytics & Artificial Intelligence and Technology of Bank of Baroda would enable improved processes and increased cross selling.

Dena Bank customers will have renewed access to credit facilities immediately. Foreign currency funding will now be available to customers of Vijaya Bank and Dena Bank as also they will have access to Bank of Baroda’s international presence at 101 offices. Unique programs of Vijaya Bank like SRTO funding, plantation financing will be available to customers of the other two banks.

Customer Experience

The technology integration would be a two-stage parallel process. A consistency in customer experience will be established soon with uniformity in processes for delivery of customer services. The interoperability of the key banking services across all branches would be introduced by end-April 2019, the scope of which will be expan ded gradually. The IT integration is expected to be completed over a period of 12-18 months when customer ac counts of all three banks will be migrated to single core banking system.

Cost and Revenue Synergies

The consolidation offers cost and revenue synergies. The realizable revenue synergies arise from wider product offering, improved cross selling, deeper micro market penetration inter-alia on account of potential for branch relocations, improvement in fee income, etc. The branch and administrative office rationalization and tech spe nd optimization offers potential cost synergies. An action plan for realization of these synergies is being put in place.

Employee Interests Protected

Bank of Baroda has been ranked amongst top 50 companies on People Capital Index (PCI). It believes that its human resources are the biggest differentiator having significant impact on operations.

The employees of the amalgamated bank will benefit from the diverse opportunities provided by a larger bank with significantly expanded size and scale. The employees would have improved professional exposure and prospects, including the global exposure. The service conditions of the employees will not be impacted and the interests of employees will be fully protected. The best of HR practices adopted by each of the banks will be examined for adoption.

Stronger Brand

The Bank strongly believes in in creating a strong brand connect with customers. The Bank has rolled out various initiatives towards enhancing the aided and unaided recall of the brand. As per Interbrand –Best Indian Brands 2019, the brand of “Bank of Baroda” is ranked 23rd. The brand value will be further strengthened with brand power of Vijaya Bank and Dena Bank.

Commenting on the occasion, P.S. Jayakumar, MD & CEO, Bank of Baroda, said, “We are extremely pleased that Bank of Baroda, Vijaya Bank and Dena Bank are coming together to create the second largest bank in terms of network and customer base. We would work for the success of amalgamation by effective execution of all the activities to build a stronger organization and collectively deliver more to the stake holders than that of sum of individual entities.”

“The diverse bouquet of products from the three banks, substantial investments made in technology and Centre of Excellence on Analytics & AI and Technology will help in benefiting a wider customer base. The customers of Dena Bank will be able to avail credit facilities immediately. We would use this unique opportunity to leverage upon the rich legacy of three banks to build a modern and world-class banking institution for our customers, em ployees, partners, and other stakeholders. I thank Mr. Sankara Narayanan and Mr. Karnam Sekar, MD& CEOs of the two amalgamating banks, for facilitating the seamless and frictionless transition,” he said.