Handicap International and PSA Foundation sign a partnership for the Road Prevention Project "Together for Safer Roads in the State of Tamil Nadu, India"
- Road safety actions with 1,500 students from two schools in Chennai
- Multimedia awareness campaign targeting 200,000 children, adolescents and young adults
- Tamil Nadu has one of the highest road crash fatalities in the country with over 65,500 reported deaths
"We are very proud to enter into this partnership with Handicap International
in India in a new territory where GroupePSA and Citroën brand are based. The
particularity of this programme lies in its objective: through
awareness-raising among children in pilot schools and their parents, teacher
training and the establishment of "safety school zones", to transmit
best practices in road safety so that these proven practices can then be
disseminated by institutional actors throughout the territory of Chennai and
Tamil Nadu." says Karine Hillaireau, General Delegate of PSA
Foundation.
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(L to R) - Mr. S.
Muthuvel Pandi, Assistant Commissioner of Police, Nugambakkam, Mr. Chella
Durai, ATSWA Trust, Govt of TN, Mr. M Vasu, Joint Director (NSS), DPI,
Egmore, Govt of TN, Mr. Gabriel John Manohar, Head Master & Correspondent,
MCC School, Mr. Willy Bergogne, Regional Programme Director, Handicap
International , Ms. Anita, Anita Methodist School and Mr. Augustine
Justin, HR Director, PCA Motors Pvt Ltd & Citroen with Mascot of Road Safety
|
Xavier du Crest, Director of Handicap
International France, says: "With
our local partner ATSWA Trust, we not only want to raise awareness among young
people but also promote good road safety practices through this project with
institutions, as we have been doing for more than 15 years in Africa, Asia and
South America. For Handicap International, such actions are essential, as road
accidents are one of the main causes of disability in the world. Every year,
more than 50 million people are injured in road accidents."
Citroën Brand and PCA Motors Ltd in
India are delighted with this partnership.
"This project is very important for India, demonstrating that we are
committed to the safety and well-being of the Indian people. I am personally
involved in this project to support this cause."says Augustine Justin,
PCA Motors Ltd Senior Director HR at GroupePSA and project sponsor.
As GroupePSA is developing its
activities in India in Tamil Nadu region, PSA Foundation has decided to give
concrete expression to the Group's social commitment in this region by carrying
out a Road Prevention project until December 2020. "Together for Safer
Roads in the State of Tamil Nadu, India"
is having two components:
- the first part consists in carrying out "safety schools zones" actions which involve 1,500 children and 60 teachers in order to secure the surroundings of 2 schools in Chennai. These actions will be carried out in consultation with schools, teachers and parents;
- the second component plans to develop a broad communication campaign, particularly on social networks, with territorial bodies and ATSWA Trust in order to raise young people's awareness of the dangers of the road. Key messages will be targeted 200,000 teens and youths according to age groups and adapted to the most risky behaviors observed in India.
About PSA Foundation:
Solidarity mobility at the heart of our actions: PSA
Foundation, created in June 2011, was born out of Groupe
PSA’s desire to actively contribute to the development of solidarity and
inclusion around the central theme of mobility. It is a strong part of its
social responsibility policy, expressed through support for innovative local
initiatives and management of national partnerships. In eight years of
activity, PSA Foundation has supported more than 500 projects led by
associations, NGOs and general interest organisations. Media library:
medialibrary.groupe-psa.com
About Handicap International: Handicap
International is an independent international solidarity association, which has been
working for 35 years in situations of poverty and exclusion, conflict and
disaster. Working alongside disabled and vulnerable people, it acts and
testifies to meet their basic needs and improve their living conditions. It is
committed to promoting respect for their dignity and fundamental rights. Since
its creation in 1982, Handicap International has set up development programmes
in more than 60 countries and intervenes in many emergency situations. The
network of 8 national associations (Belgium, Canada, France, Germany,
Luxembourg, Switzerland, United Kingdom, United States and United States) works
constantly to mobilize resources, co-manage projects and promote the
organization's principles and actions. Handicap International is one of the six
founding associations of the International Campaign to Ban Landmines (ICBL),
co-winner of the Nobel Peace Prize.
On Twitter:
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https://twitter.com/chennaipresnews/status/1195387435665874944?s=20
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