Chennai, October 13, 2026: Tamil Nadu is witnessing a festive shopping surge, with purchases of everyday essentials on Amazon growing 100% over a regular day during the Amazon Great Indian Festival 2026. Customers are increasingly choosing premium products across groceries, healthy snacks, baby care and pet essentials.
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| Srikant Sree Ram, Director, Everyday Essentials, Amazon India |
On Amazon.in’s Everyday Essentials store, oatmeal purchases grew 3X, seeds and dry fruits 2.5X, baby walkers 5X, carriers and slings 4X, while dog treats and cat food surged 10X. Amazon Now, offering deliveries within minutes across 11 Tamil Nadu cities, also recorded strong demand in Chennai, with power banks growing 3.5X, electronic accessories 2.8X and building and construction toys 4.4X.
The festival recorded over 440 million visits in its early phase, its highest-ever opening, with shopping volumes rising 100% year-on-year on Day 1. Over 72% of visits came from beyond the top nine metros, including Coimbatore, Madurai and Tiruchirappalli. Srikant Sree Ram, Director, Everyday Essentials, Amazon India, highlighted customers’ growing preference for quality, convenience and premium everyday products.
Shoppers can enjoy up to 80% off festive essentials on Amazon Now and up to 50% off on over one lakh festive home and puja products on Amazon.in. Tamil Nadu’s ecosystem of over 1.2 lakh sellers, seven fulfilment centres, four sort centres and 135 last-mile delivery stations supports the festive shopping rush. Digital payments are also gaining momentum, with one in four customers using UPI and EMI transactions doubling.
Customers can additionally explore Amazon Bazaar and AI-powered shopping tools, including Rufus and Lens AI, for smarter purchases. Prime members enjoy fast, free delivery, exclusive offers, entertainment and additional cashback benefits, making festive shopping more rewarding.
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