Tourism Malaysia & Holiday Star Launch “Grill & Win” Campaign in Tamil Nadu under Visit Malaysia 2026–2027
Chennai, October 1, 2026: Tourism Malaysia Chennai, in collaboration with Holiday Star Tours & Travel and Smoke Hub Barbecue, has launched the “Grill & Win” Joint Promotion Campaign to create greater consumer awareness and travel interest in Malaysia under Visit Malaysia 2026–2027.
Combining destination promotion, travel offers, dining experiences and lucky draws, the campaign gives customers an exciting opportunity to discover Malaysia while enjoying their dining experience. Customers at participating Smoke Hub Barbecue outlets can avail themselves of 10% off on Holiday Star bookings and enter lucky draws featuring Malaysia-related prizes.
The highlight is a Grand Lucky Draw, with one couple from each participating outlet getting a chance to win a 3D2N trip to Malaysia, along with additional prizes including hotel stays and attraction tickets. Launched at Smoke Hub Barbecue, Pallavaram, the campaign will extend to outlets in T. Nagar, Chennai, and Madurai, reaching a wider audience across Tamil Nadu.
Mr. Hishamuddin Mustafa, Director, Tourism Malaysia Chennai, said the initiative provides an effective platform to connect Malaysian tourism offerings directly with Indian consumers.
Mrs. Najmunnisa, Managing Director, Holiday Star Tours & Travel, said the campaign combines attractive travel offers with the excitement of lucky draws to inspire more customers to consider Malaysia for their next holiday.
Mr. Rajasankar, Managing Director, Smoke Hub Barbecue, highlighted the restaurant’s diverse customer base and the opportunity to bring the Malaysia holiday experience closer to diners.
The launch was also attended by Mr. Bavin Bavithran, Actor/Influencer, along with representatives from the partner organisations. The campaign further strengthens Tourism Malaysia’s consumer-focused promotional activities in Tamil Nadu, showcasing Malaysia through travel incentives, dining experiences and influencer engagement.
****