Amazon Bazaar Sees 5X Growth in Tamil Nadu, Chennai Leads Surge in New Customers
Chennai, May 14, 2026: Amazon India on Wednesday said Tamil Nadu has emerged as one of the fastest-growing markets for Amazon Bazaar, with orders from the State registering a five-fold year-on-year growth driven by rising demand for affordable fashion, home and electronic products.
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| Sameer Lalwani, Head of Amazon Bazaar, Amazon India |
The company said Chennai led the growth momentum with a two-fold increase in new customer sign-ups, while cities such as Vellore, Madurai and Tiruchirapalli also emerged as strong growth centres for the platform.
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According to the company, Women’s Fashion recorded a 2X YoY increase in orders, while Home & Kitchen products grew 5X and Electronic Accessories grew 1.5X during the period. Sarees, kurtis, jeans, kitchen utensils, home d├йcor items and mobile accessories such as chargers, covers and cases were among the top-selling products on the platform.
Amazon Bazaar said its growing popularity has been supported by ultra-affordable pricing, with products starting at ₹199, along with free delivery, cashback offers and easy return options across more than three crore products.
Commenting on the development, Sameer Lalwani, Head of Amazon Bazaar, Amazon India, said Tamil Nadu has become a significant growth market for the platform, particularly across tier-2 and tier-3 cities where customers are increasingly seeking value-driven online shopping options.
“We are witnessing a structural shift in online shopping behaviour, especially across smaller cities, where customers increasingly seek quality, variety and value in equal measure,” he said, adding that the company remains committed to expanding affordable product access across every pin code in the State.
The company also reported a 2X year-on-year increase in sellers on Amazon Bazaar, helping expand product selection and enabling local businesses to reach customers across India. Tamil Nadu currently has more than one lakh sellers on Amazon.in, including over 1,700 sellers associated with Amazon Bazaar.
To strengthen delivery operations in the State, Amazon said it has expanded its logistics network with seven fulfilment centres, four sortation centres and nearly 1,600 hub delivery partners to improve last-mile connectivity across urban and smaller towns.
Going forward, Amazon Bazaar said it plans to deepen its presence in Tamil Nadu by onboarding more local sellers, expanding regionally popular categories such as Women’s Fashion and Home & Kitchen, and extending delivery reach further into tier-2 and tier-3 markets.
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